At the online press conference on February 19, there was also a scene where a demo of “Lifenet Super App” was shown.

Retail DX takes another step forward. On March 8th, 10X, which provides a platform for launching Net Super, released a mobile app version of Net Super at Life Corporation. In addition to improving operability compared to the existing browser version, UX has been improved, such as improving the listability on the screen. Life will continue to focus on the EC business, aiming for sales of 10 billion yen in 2021.

10X created the app through the vertical launch platform “Stailer” such as online supermarkets. Stayler consistently provides the necessary systems for stores, customers, and delivery companies involved in online supermarkets. There is no initial cost and it is a revenue sharing model. In 2020, Ito-Yokado’s online super app will also be in operation.

Stailer provides all the necessary systems for each

Life is a supermarket with 278 stores in the Tokyo metropolitan area and Kinki area. “Life Net Super” started in 2011, and the service can be used at 61 stores (as of February 2009). It is said that the demand for online supermarkets is increasing due to the corona virus.

It looks like an online press conference.The background and features of the application provision were talked about

On February 19, 10X and Life held an online press conference prior to the operation of this “Life Net Super App”. Regarding the reason for choosing each other as a collaborative partner, Masatake Yamoto, the representative of 10X, said, “It is very valuable that there is little dissociation between the products handled at the store and the life net supermarket.” Takashi Kato, CX Co-creation Promotion Office Manager of Life, said, “I understand the mechanism of the net supermarket well. It also has expandability, flexibility, and speed as an application function.”

There is a reason to offer a new mobile app version. Life’s online supermarket started relatively early in the industry. However, the mechanism of 10 years ago has been maintained. “Now that smartphones have become widespread, there was a big sense of challenge that we might not be able to respond to the next world,” said Kato. By providing a smartphone-based application version in line with the trends of the times, we expect to create new points of contact with customers.

The Lifenet Super App has improved product searchability and stress-free loading, and has strengthened its appeal to young people, whose bottleneck was UX. “We aimed to fundamentally renew the ease of use of Lifenet supermarkets, whose demand is rapidly increasing in the Tokyo metropolitan area and Kinki area,” said Yamoto.

Improve UX by improving listability etc.

The number of products displayed in the app has tripled compared to existing Lifenet supermarkets. Just like when I entered the supermarket, I approached the shape of the products lined up in front of me.

At the top of the app screen, there are tabs that meet the needs of customers, such as advertising items, Life’s own brand, vegetable section, and meat section. Mr. Yamoto explained, “The feature is that you can search for products as if you were actually going around the store.”

In addition, items that you always buy can be added to “My List” as favorites. The purchase history can also be traced back, and the items purchased in the past are displayed in a list, and the items that can be purchased now are highlighted.

Representative Yamoto said, “Even in the case of other companies, the introduction of apps has a positive effect on the frequency of purchases, the frequency of use, and the number of startups. It can contribute to maximizing the market share within 1.5 kilometers from the store.” Showed.

In the future, it will be refined by making plans on the Lifenet Super App. “Demand for online supermarkets has increased due to the impact of the Corona disaster, but the world may change again next year. We will continue to cooperate with each other so that online supermarkets will become our great weapon.” Kato enthusiastically said.

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