Juventus Portuguese forward Cristiano Ronaldo uses Therabody’s percussive therapy devices for muscle recovery and rehabilitation and is a brand ambassador, the wellness technology company and creator of Theragun announced on Wednesday.
The partnership with Cristiano Ronaldo also marks the beginning of Therabody’s largest ad campaign to date, to be launched in the United States, United Kingdom, Europe, Canada, Australia, China and Japan.
Known around the world for his countless accolades as top scorer, control on the pitch and his desire for perfection, Cristiano Ronaldo prioritizes his well-being and attributes the longevity of his career to caring for his body with the best technologies and techniques available.
Theragun, the first portable percussive therapy device, has become a staple in Ronaldo’s routine because it helps speed his recovery, prevents injuries, and improves overall athletic performance.
“My body is my weapon. To be the best, you need the best recovery. That’s why I choose Therabody. The first time I used a Theragun was in 2017. The first feeling I had was that of ‘cool’ or ‘different’ because not it looks nothing like other things on the market, “he said.
Ronaldo confessed that his favorite place to use the Theragun is on the soles of his feet. “Before every match, I have to wear the Theragun. I like to wear it on my feet because it makes me feel very relaxed the day before a match. I recommend Theragun to everyone, whether they play sports or not. It’s a good tool because it makes you feel relaxed, “he said.
Ronaldo’s introduction to Theragun was in 2017 when Dr. Jason Wersland, founder and director of wellness at Therabody, gave a demonstration for Real Madrid players and coaching staff at the Santiago Bernabéu stadium.
He was the first athlete Dr. Jason Wersland saw using the Theragun cone head on the sole of the foot, prompting him to create a new Theragun protocol.
Jason Wersland has become a trusted resource for Ronaldo, advising him on ways to optimize Theragun benefits and helping him advance his recovery routine. “Cristiano is a lifelong student and has become a master at his craft, always exploring new and effective ways to take care of his body and mind,” he explained.
Ronaldo will work with Therabody to enhance the importance of whole body wellness and educate his audience on the benefits of Theragun.
By partnering with athletes like Ronaldo, Therabody is empowering consumers to take control of their wellness and recovery by using the same technologies that were historically only available to professional athletes.
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