For some time now, the same story has been repeating itself in the social media sector. Why are Instagram or Facebook changing so much? The key to understanding this phenomenon lies in a social network that was born a few years ago, thousands of kilometers from the Meta Holdings facilities. TikTok has broken the market in the sector for its commitment to short videos . It is noteworthy that, in the past, other alternatives such as Vine or Musical.ly were not successful with this format, but everything has changed with this one.

The popular and no less controversial proposal from China has caused an incredible flight of Instagram users towards this other new option. Better economic incentives and the possibility of interacting more easily with the community are some of the reasons that explain the transfer of the audience. Similarly, in this social network you can learn about any topic, something that does not happen on Instagram. Could it be said that Instagram is the quintessential ‘posturing’ niche?

Without a doubt, what is seen on Mark Zuckerberg’s platform is much further from reality than what can be seen, perhaps, on TikTok. The 2 subsidiaries of Metal Holdings are introducing solutions to look like TikTok . A few weeks ago, the feed was modified to resemble that of the Asian company . What new changes are coming soon to the market? Here are some of the keys.

Reels, the key to understanding the future of Instagram in the market

The Instagram application will give much more relevance to video entertainment. Therefore, it will enhance the presence of the Reels function over the coming years. The vast majority of videos that you upload to this social network will have the Reels category. To do this, they must have a maximum duration of 15 minutes and, even if you don’t want to, the algorithm will find a way to spread the content by recommending it to other people. It is, therefore, a measure that seeks to guide the app to the video format.

Anything posted in video format that complies with the above will be rated Reels from now on . Even so, it is important to keep in mind that if you have a public profile, only your followers will be able to see it. Well, what happens if you want to post videos but you think you’re not creative enough? Instagram has thought of you and, therefore, offers the possibility of using standard templates so that this is not a limitation to publish content.

According to the information published by Adam Mosseri, the greatest exponent and thinking head of Instagram within the meta Holdings group, the Reels can become the platform’s lifeboat . Facebook, the germ that gave rise to what is now the digital universe of social networks, is not living its best days. The aging of the company goes through passing the baton to other tools and, without a doubt, Instagram has all the ballots to be the main reference of the company along with WhatsApp.

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