Ciara has something candies to share in the beauty space.
On August 29, the “Level Up” singer announced that she will be launching her own skincare brand, OAM, an acronym she created for the phrase “on a mission,” which will be available online on September 15.
“You’ve been asking,” she joked on Instagram, “and here it is. Meet my secret sauce.
The star’s debut line will feature five clinical-grade products. But what exactly does that mean?
Well, according to Ciara, she worked with a team of board-certified dermatologists to test the products on 96 women of various skin tones. “I would say this is really a missing piece in skincare today,” she said. Seduce. “These products are for all skin types, so we wanted to do [the clinical testing] with every skin tone.
So what products can fans expect to buy?
The 36-year-old introduces Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer. Prices range from $28 to $62 and will be available on the brand’s site.