:quality(85)//cloudfront-us-east-1.images.arcpublishing.com/infobae/FONJYUBLYZHHFEYEGLINMGNHZQ.jpg "Why Steve Jobs didn’t want Apple to look like Disney")
Apple there disney They are two companies that, all over the world, can be considered leaders in various fields and in the management they have of their resources to generate different products who please their clients and their audiences. Part of the relationship between them is that Pixarsociety of animation who also founded Steve Jobslike Apple, was acquired by Disney after a few years.
Despite the link between companiesat least in the workplace, besides the fact that both companies have their own corporate culture in order to stay true to their history, Steve Jobs didn’t mean that Apple seek to imitate him once he is no longer part of your repertoire or in the event of his death.
The taking of this decision by the former CEO of Apple was generated, because in the case of disneySomething similar happened after the death of waltz disney in 1966, since the management of the company was affected by the event because the state of health of the founder of the company was unknown.
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This is when decisions within the business entertainment companies began to be taken in relation to how their founder would have taken them, which Jobs disagreed with as he considered that in this way the the decisions they wouldn’t be as good as they should be.
One of the instructions that Jobs delegated to his successor, Tim Cookwho took command of Apple after the former CEO had to step down for health reasons was that Cook should take his own the decisions and to avoid the doubt that might come to him should he try to imitate him in some way.
Thus, during the period of Tim Cook, at the head of the company, the apple pencil despite the fact that in the first presentation of the iPhone, Steve Jobs was absolutely against this type of accessory to interact with the screen of the devices Apple. In addition, innovative devices such as the apple watchwho diversified the product range of the business.
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The Cupertino company’s operations have not stopped since Jobs’ death and some of the new devices are said to be hitting the market soon or are still in the development phase.
The closest product to launch (in September 2023) would be next iPhone 15which would present novelties with an integrated camera with a optical zoom more powerful thanks to the possible integration of a telescopic lens instead of a regular lens as was done until the current model of the iPhone 14 and that it would widen the zoom between 3x and 5x to 10x to give better quality to distant images.
A better processor chip (A17 bionic), plus an even higher range than the Pro models, possibly called iPhone 15 Ultrawould be other news.
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On the other hand, when it comes to completely new products, Apple also works on the development of sunglasses mixed reality which merge the concept of augmented reality and virtual reality with special functions and a brand new operating system that could be called rxOS.
According to analysts and technology experts such as Marc Gurman and the analyst Ming Chi Kuothis device would delay its launch due to inconveniences in the integration of a crown (similar to that of the apple watch) which allows you to switch from augmented reality and the virtual reality. As well as incorporating eye and hand scanning technology so that commands can be executed without the need for controls oh accessories additional.