The promise it has become the new daily phenomenon ‘made in Spain’. RTVE’s 1 created this new evening format on January 12 with the intention of increasing the audience for this slot and, according to data compiled by the various consultants, it has far exceeded its objectives, reaching more than 10, 6% of the audience. screenshare in the month of March and so far in April.
After public television said goodbye to serve and protect, The promise took over from this much-loved fiction and managed, in the space of just three months, to establish itself as one of the most watched series of the afternoon, standing up to love is forever (Antena 3) and thus managing to increase the average share of RTVE’s main channel. But how much does it cost the public entity to make lovers of soap operas fall in love?
This information, which is usually kept secret between public television and the production companies it hires to create its own formats, in this case Bambú Producciones and Studio Total, was revealed thanks to a request from El Confidencial to the portal transparency. the government, a work that allowed viewers to know that the costs of filming this period fiction recorded at the Palacio de El Rincón —a small palace located in Madrid belonging to Tamara Falcó—, are a little higher than those of ‘other similar formats in the house.
Specifically, transparency data collected by El Confidencial indicates that each chapter of The promise requires an investment of 69,952 euros (excluding VAT) compared to the approximately 55,000 euros that the investment per chapter of the extinct represented serve and protect.
In this way the weekly cost from The promise for the public funds it is around 350,000 euros if the VAT is not taken into account and will reach, when the records of the first 122 chapters that TVE and the producers signed for the first season, the 8.53 million euros.
Nearly two million more than serve and protect
Framework of ‘serve and protect’. / Pipo Fernandez – TVE
In total, the cost of the first season of The promise will be 2.3 million euros higher than that involved in the recording and production of the last season of To serve and protect. Well, as said media also learned, the last batch of 123 episodes of the series Plano an airplane which ended last January after seven seasons, represented an investment of 6.82 million euros for RTVE . This translates to a total of 55,516 euros per episode.
But despite the fact that The Promise represents a greater investment than serve and protectKeep in mind that TVE invests far less money in these late-night soap operas than in the prime-time series it airs. In fact, in 2021, Maldito Dato revealed that on average, each episode of Tell me it had previously cost RTVE around 730,000 euros, with season number 14 having been the most expensive with a cost per episode of 873,985 euros.