The history of the urban genre has not been written. Many voices have given meaning to this book, which has more and more pages written thanks to the new talents that are emerging. And among these talents is born a female emancipation stronger than ever which lays the foundations of a movement.
There’s still a lot to do, but it’s less and less strange to see how the charts are tinged with purple and allow us to enjoy a group of female voices who have defied stereotypes to carry their messages further than ever before. This March 8, for International Women’s Day, at LOS40 Urban we pay tribute to them, those who have marked the past, present and future of an industry and those who give it meaning.
They are the queens of the street:
ivy queen
She is, without a doubt, one of the most grateful figures of the presence of women in the urban music scene. She was introduced to the reggaeton industry in the mid-1990s and, tired of the violent, macho language used in songs, she decided to write about other subjects. With the difficulty it was for him to devote himself to an art dominated by men, ivy queen He continued to pursue his dreams, facing obstacles and breaking down all barriers.
“When I fell in love with music, I constantly fought to earn my place, earn my own path and find my own identity among the boys.”, said the artist at Billboard Women In Music 2023. She adds: “The movement was underground, then it became reggaeton. I traveled the island of Puerto Rico to test my skills against male rappers. The bars have become my defense mechanism. Through the lyrics, I encouraged other Latinas around me not to get stepped on and not to shut up when something hurts.”
Ivy Queen, a benchmark for urban music / LOS40 Urban
bad rodriguez
In the field of rap, “La Mala” marked a before and after. She went through a world where the figure of the woman lacked relevance, but with the security and confidence that characterizes her, the woman from Cadiz continued on her way. “I always rapped in a man’s world and I dressed in baggy clothes and I didn’t want them to see me as a woman like they were the executives in suit jackets. They wanted blend in with men. But when I woke up, I started enjoying it all without it being bad. I didn’t understand the stigma with that,” the artist said in Unexpected encounters.
The bad he also continued to spread his message of vindication and empowerment in his songs. The proof of her is in Gypsy y The girl, among others. “Gaining respect based on courage and cojone,” he says in one of the verses of this last song.
Mala Rodríguez, inspiration for new generations / LOS40 Urban
Nathy Peluso
To think of empowerment, strength and power is to think of Nathy Peluso. Argentina revolutionized the industry with an attitude accompanied by what she herself defined as “femininity and security”. “I am a woman and I like my condition“, señalaba en una entrevista para El País. “No se puede evitar que haya comentarios desafortunados, ya que estamos expuestas, pero la clave para mí es seguir sintiéndome orgullosa de lo que consigo y hacer oídos sordos a la ignorancia”, añade en dicha interview. Y es que a Nathy Peluso le han perseguido algunos commentarios negativos sobre su físico desde hace años. Ella misma dejó claro en La Resistencia que “la gorda está triunfando”, y posteriormente ha asegurado que le gusta “cada parte de su cuerpo tal and how is”.
Encouraging her audience to love each other is proof that Nathy Peluso’s presence in the industry is more than necessary.
Nathy Peluso, feminine and feminist revolution / LOS40 Urban
Karl G.
She globalized the term Bichota and although she created it herself, it is already part of everyone. Karl G. she became that friend to mourn the grief to rebuild and be reborn as the Phoenix. The Colombian has managed to make her music a revolution, a soundtrack and a reason to stand up and trust yourself.
The artist is one of the most listened to internationally and has also had to deal with all kinds of comments about her physique. Without going any further, he responded a few weeks ago to a hater who reproached him for his physique in the photos he had published. “The photos weren’t taken by my worst enemy, they were taken by one of the best photographers I’ve ever met and I still can’t believe we took pictures together. He doesn’t It’s not about whether my body favors me or not because it’s my body and that’s how it is. So why try to make it look different if that’s how it is.”he pointed out, demonstrating that bad weather, good face.
Karol G, a real bug / LOS40 Urban
Anita
Brazilian is synonymous with natural. And it is that not only did she speak openly and openly about the aesthetic operations that were carried out to her liking, but she also defended the image of the woman in the face of remarks that she considered unfortunate. Without going any further, two years ago she responded to Arcángel and his message “you want to be respected as a woman but you spend showing your ass on social networks for likes”.
“This is me showing off my ass on Instagram. Now a special question on Women’s Day yesterday…can you use women’s asses in your videos and put explicit lyrics in them to get views but at the same time saying that women don’t women who show off THEIR OWN ASS on their social media deserve respect? I’m confused.”answered the young woman. Her remarks were applauded by feminists and all those who claim women’s rights.
Anitta, Brazilian earthquake and feminist / LOS40 Urban
Shit
To this speech was added Shit, the successful Argentinian artist. “Misogyny is born where a man decides which woman is respected and which is not,” he said on his social media.
Like her partners mentioned above, Cazzu has built a career in a scene full of men. And to achieve that, it had to be more secure than ever. She has already said it in an interview for El País: “Not being a submissive woman made people perceive me as a threat.” “The men enjoy great impunity, but they never make me angry enough that I have to talk, because they know that if I do, things will be much worse. You have to show them that things have already changed .”Add.
Damn, the Argentinian revolution / LOS40 Urban
Sara Socas
the rhymes of Sara Socas They have traveled all over the world. And it is that the artist, in addition to being a recognized feminist in the music industry, is also in the world of cockfighting. Freestyle is her greatest passion, and on stage she has always been responsible for defending the image of women in a universe where the male presence predominates. One of his best-known rhymes is the one he used when responding to Rapder on stage: “That the beauties are in your country? So why the hell do you let them die? Why do you only appreciate them for their beauty, don’t pay attention to what’s on their minds and treat them like if they were Milanese?”
Sara Socas makes freestyle history / LOS40 Urban
Bad girl
Bad girl filled us with brilliance, bling bling and a lot of flow with his songs. Listening to Catalan music empowers us and makes us feel like we own the dance floor. The security and self-confidence she shows on stage and in front of the cameras is something that has inspired new generations. He also made lyrics like Debt with La Zowi: “You screwed us all up; I thought we wouldn’t tell each other; you don’t call everyone at different times; I thought it would be okay, you screwed us all up”.
Bad Gyal’s Flow 2000 Filled The Empowerment Charts / LOS40 Urban
Forget
Think about Forget it is thinking about security, naturalness and strength. Argentina has become a benchmark inside and outside of music. She has always advocated for women’s rights, as well as the LGTBIQ+ community. Evidence of this can be found in the statements he made in the anthill in response to an anonymous man who wants to seduce his neighbor but whom she rejects. “I really think it’s great, Raúl, that you sent this message because you give us all in the most watched show in Spain the clear example of what it is to be a stalker. You just demonstrated it with your message”he said, among other things.
Lali inspired with her power / LOS40 Urban
Happy Working Women’s Day!