• The Target retail chain will begin hiring 100,000 workers for the holiday season starting the first week of October. Salaries will range from $15 to $24 per hour

The preparations of large retail companies for the festive seasons in the US are already beginning. The most recent news about this topic came from the Target store chain, which announced that it will hire 100,000 workers for the Christmas season in the country from of the first week of October.

According to information reviewed by the CNBC news network, the company will begin the temporary hiring of new workers once it has allowed current employees to establish their Christmas shifts.

Salaries will range from $15 to $24 per hour.

The number of hires was down from 2021, when Target hired approximately 130,000 employees for the holiday season.

It is possible that this is due to the sales estimates that various organizations have projected for the festive seasons of that year, which estimate a modest growth of 7.5% compared to 2021, which could be reduced to 1% and 3% once a year. once sales have been adjusted to inflation indices. In the month of August, the annual rate of inflation was 8.3%, according to the Bureau of Labor Statistics (BLS).

According to a report by Bain & Co., an American management consulting company, the consumption pattern of Americans has changed: consumers are now more reluctant to spend their savings, despite the fact that the restrictions due to the pandemic have softened.

Likewise, a survey carried out by CNBC indicated that 80% of buyers in the US expect to be affected by inflation, and more than half indicated that they would have a hard time meeting Christmas expenses this year.

These concerns, as well as changes in consumption habits, in fact, have already been reflected in this year’s sales.

The most recent earnings reports released by Target indicated a loss of at least 90% of quarterly profit due to price cuts it had to do to reduce excess inventory in its stores.

Faced with this reality, Target announced that the Christmas sales will begin between October 6 and 8 of this year, almost a month and a half before the date on which the discounts usually begin (on Black Friday).

The retail chain indicated that shoppers will also benefit from Target’s price matching program from early October to December 24 (this program consists of matching the price of a product or making a refund of the difference to the consumer that reports that he has found said product at lower prices in other stores).

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