What there is to know

  • The New Jersey Economic Development Authority (NJEDA) provides free marketing services to small business owners looking to expand their online presence.
  • The pilot program was initially funded with $1 million to help small businesses develop and optimize their website, as well as improve their e-commerce, online ordering and appointment booking platforms.
  • Services that small businesses can receive include web page design and development, online ordering implementation, online appointment scheduling implementation, e-commerce design and development, and development of online marketing plans.

NEW JERSEY — The New Jersey Economic Development Authority (NJEDA) provides free marketing services to small business owners looking to expand their online presence.

The e-commerce support program for small businesses was launched this month as part of the state’s Main Street Recovery Funding Program, a $100 million small business support program included in the State Economic Recovery Act of 2020.

Services that small businesses can receive include web page design and development, online ordering implementation, online appointment scheduling implementation, e-commerce design and development, and development of online marketing plans. Restaurants and personal care businesses can receive up to $11,400 in consulting services, while retail stores can receive up to $10,800.

The pilot program was initially funded with $1 million to help small businesses develop and optimize their website, as well as improve their e-commerce, online ordering and appointment booking platforms.

To be eligible, a restaurant, retail store, or personal care business must be located in a commercial location with a physical store and meet the US Small Business Administration’s definition of a small business. Business type will be verified by NAICS code, location will be verified via Google Maps search results, business registration and good reputation confirmed by the required submission of a current tax clearance certificate from the NJ Division of Taxation and the state of small business will be verified using the SBA table of small business size standards.

“As consumers increasingly rely on online services, our small businesses along our main streets need resources to help them modernize, expand their customer base and stay competitive,” said the director. NJEDA executive, Tim Sullivan.

For more information, click here.

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