The main reason for blocking the purchase was Microsoft’s superiority in the cloud gaming market, which could hurt competition
This week, a bomb has emerged that no one has been expecting for the past few weeks. As you know, last year Microsoft announced that the company bought Activision Blizzard, For many, this is the biggest move in the history of the video game industry. However, this acquisition had to go through several bureaucratic processes, the most important being the be accepted by trade regulators in different countries. And the CMA, who is the UK regulator, I was sticking. Finally, over the past few weeks, it seemed like he was finally accepting, but this week news broke that they rejected her.
This caused blocking of purchases, therefore currently this acquisition cannot be closed. However, Microsoft He will appeal the sentence with the hope that they will eventually accept. The main reason for blocking the purchase was that Microsoft it dominates the cloud gaming market and with the purchase it would dominate much more, thereby harming competition. Thus, American society already trying to solve this problem.
Microsoft strikes another deal with cloud gaming service
As shared by colleagues VGC, Microsoft has already closed another agreement with a cloud gaming service:
- The service in question is don’t get married, that would stream Xbox games to PC via the cloud
- The agreement is 10 years, And this isn’t the first deal with a cloud service that Xbox has shut down. already made one with GeForce now
- The reason for this agreement is try to reduce the anxiety of CMA by the domination of Microsoft in the cloud gaming market, demonstrating that it will collaborate with various cloud gaming services
“While it’s still early days for the emerging cloud segment in games, this new partnership, combined with our other recent collaborations, will make the most popular games available on more cloud game streaming services than they may have. currently are.” ”, dI will be the president of Microsoft, called Brad Smith.
For the moment, it is not known if this will end up having a direct impact on the decision of the CMA, but Microsoft In this way, he hopes to reduce the concern mentioned by the British regulator with the aim that he ends up accepting the purchase and thus closing it.