McDonald’s will have a Happy Meal especially for adults available from October 3 through a collaboration with the clothing brand Cactus Plant Flea Market
McDonald’s decided to bring back a fond memory for millions of Americans who asked for a Happy Meal as children.
Starting October 3, customers can order a Cactus Plant Flea Market Box: it is a box specially designed to evoke memories of the Happy Meals that were sold years ago.
This box contains a 10-piece Big Mac or Chicken McNuggets, with fries and a drink. The toys include famous McDonald’s mascots including Grimace, Hamburglar and Birdie, plus a new one called Cactus Buddy.
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s highly relevant to our adult fans,” Tariq Hassan, head of marketing and customer experience for McDonald’s USA, said in a statement.
Cactus Plant Flea Market (CPFM) is a clothing brand that has been popularized by Kanye West and Pharrell in recent years. Complex has described its aesthetic as a “fluid and eccentric mix” mixed with “playful graphic imagery”.
They use exclusive ink treatments and letters. Some pieces are hand embroidered and a few feature the Cactus Buddy character, which is included in the set of four collectible toys.
And its origins are a great attraction for fans of the brand. The brand’s hoodies can sell for up to $1,000 on the StockX online marketplace.
As part of its launch, McDonald’s also announced that if users purchase a box using the app, they are automatically entered into a drawing to win CPFM-branded merchandise from its limited-edition line for McDonald’s.
Customers will be able to enter the draw as many times as they want and the prizes will be announced every week for a month:
– Week 1: CPFM T-shirt
– Week 2: CPFM hoodie]
– Week 3: Grimace Chair CPFM
– Week 4: CPFM acrylic sign from the McD’s set
McDonald’s has been successful with its celebrity collaborations. Previous partnerships include BTS, J Balvin and Travis Scott, the latter being so popular that he went without meals.
Just weeks ago, the burger company also announced the return of its famous Pokémon Happy Meal.