With the aim of improving the entertainment and entertainment offer for its audience, PRISA Media is launching EL PAÍS Tickets, LOS40 Tickets, AS Tickets and, soon, Cadena SER Tickets. It is an alliance between PRISA Group and See Tickets, one of the main ticket sales portals in Spain.

The ticketing sites, available in the headers of the group, bring together hundreds of shows of all genres and for all audiences. They cover disciplines such as music, theatre, sport or art in Spain and Portugal. Readers of EL PAÍS, Los40 and AS can already buy tickets for great musical, sporting and cultural shows such as concerts by Joaquín Sabina, Coldplay, Arctic Monkeys or Leiva; festivals such as Bilbao BBK Live, Río Babel, Mallorca Live Festival or Icónica Sevilla Fest; in addition to events such as the inmersiva exhibition of Frida Kahlo in Portugal, the Tour del Atlético de Madrid in the Civitas Metropolitano y OCO The show by Pino Sagliocco, the espectáculo que homenajea al flamenco y al rock, dos de los géneros más icónicos of the world.

Events organized by the leaders of the PRISA group will also be available, such as the LOS40 Music Awards, LOS40 Primavera Pop or the Dial Awards. For PRISA Media’s Marketing Director, Luis Baena, this alliance is an opportunity to improve the offer to the Group’s readers: “This agreement allows us to offer an additional service to our audience. A service based, first, on our ability to prescribe and, then, on technology to know and segment the audiences and adapt the proposals to their interests”.

General Manager for Spain and Portugal of See Tickets, Adriana García-Abril Ruiz, describes this launch as “a pioneering agreement”: “This alliance is a further step towards the consolidation of See Tickets in Spain. It will mean the union of communication, technology and ticket sales in a single space”.

About PRISA Media

PRISA Media is PRISA’s business unit which integrates all of the group’s media. With a marked international vocation, it is the leading media company in the Spanish-speaking world. The Group owns leading brands and newspapers in its sector such as EL PAÍS, AS, CincoDías, Cadena SER, LOS40, Cadena DIAL, Radio Caracol, W Radio, ADN Radio or HuffPost, among others.

Sobre See Tickets

See Tickets is one of the largest ticketing companies in the world. It serves more than 8,000 promoters, concert halls, festivals, cultural and sporting events in Europe, the United Kingdom and the United States. Founded in Nottingham (UK) almost 30 years ago and present in more than a dozen countries, it arrived in Spain in 2018 and has since become one of the largest ticketing and technology providers in the world. country.

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