The shoe company Crocs is celebrating its 20th anniversary by giving away thousands of pairs of shoes every day until next October 7.
Dubbed “Croctober,” the company said it will give away “tens of thousands of pairs” in a daily giveaway. To register you must go to Crocs.com and fill in your information between 10 am and 3 pm, an essential requirement to participate is to become a member of the Crocs Club.
Winners will be selected randomly. Those who do not win will be able to participate the next day until the draws end.
The raffle is part of the celebrations of the first time that this peculiar shoe hit the market in the early 2000s and since then has generated divided opinions among consumers.
In recent years foam clogs have gained a surge in popularity among the younger generation. Generation Z recently ranked them as their favorite brand, according to a Morning Consult survey.
As part of the celebration, Crocs Chief Marketing Officer Heidi Cooley said that we will have more “surprise gifts” and exclusive products throughout the month.
“Croctober is one of our favorite moments of the year: a moment to recognize our fans, many of whom have supported us unconditionally from the beginning and who live at the heart of our brand,” she said.
Crocs is also ironing out the details for “Croc Day” on October 23, a holiday that began in 2017 as an ode to footwear and this year the company will launch a limited edition Croc Day Clog available to Crocs Club members, starting October 20.
The iconic design of this shoe has led the brand to face legal disputes against some retail stores such as Walmart for imitation. Similarly, the company has caused controversy by collaborating with Balenciaga and launching a version with heels.