Adidas said on Tuesday that it had conducted a “thorough review” and would immediately halt production of its Yeezy product line and suspend payments to Ye and his companies. The sportswear company said it expected to take a hit of up to $246 million to its net income this year from the move.
Adidas is just the latest company to end connections with Ye, who was also suspended from Twitter and Instagram for anti-Semitic posts that social media said violated their policies.
He recently suggested slavery was an option and called the COVID-19 vaccine the “mark of the beast,” among other comments. He was also criticized for wearing a “White Lives Matter” t-shirt at his Yeezy collection show in Paris.
Ye’s talent agency CAA dropped him, and the MRC studio announced on Monday that it will drop a full documentary about him.
Fashion house Balenciaga cut ties with Ye last week, according to Women’s Wear Daily, JPMorganChase and Ye have ended their business relationship, although the bank breakup was in the works even before Ye’s anti-Semitic comments.
In recent weeks, Ye has also ended his company’s association with Gap, telling Bloomberg he plans to cut ties with his corporate suppliers.
After he was suspended from Twitter and Facebook, Ye offered to buy the conservative social network Parler.
On Saturday, protesters on a Los Angeles overpass unfurled a banner praising Ye’s anti-Semitic comments, sparking an outcry on social media as celebrities and others said they support the Jewish people.
Melissa Galbraith is the World News reporter for Globe Live Media. She covers all the major events happening around the World. From Europe to Americas, from Asia to Antarctica, Melissa covers it all. Never miss another Major World Event by bookmarking her author page right here.