Wylde Esports, the esports organization backed by the world’s fastest man, Usain Bolt, has announced that it has entered into a multi-year partnership with sportswear brand Puma.
The deal will see Puma named global sponsor of Wylde going forward, as well as official kit partner for the team, with Wylde members outfitted in Puma-designed gear.
“My relationship with PUMA has been very strong throughout my career,” said Bolt. “It is very special for me to see my WYLDE esports team aligned with PUMA as we build a global esports organization. Our WYLDE professional players around the world will wear the PUMA kit with pride, as I wear it myself- even for so many years”.
It comes after Wylde also signed a multi-year deal with Virgin Media in 2022.