The Switch will soon enter its seventh year of life, and while that would normally be the time when a Nintendo console would show a significant slowdown in sales, the Switch doesn’t seem to show any signs of stopping. As of the end of 2022, the console has sold over 122 million units worldwide, and although Nintendo has lowered its sales forecast for the rest of the fiscal year, reports claim the company is falling behind. expects the Switch to see strong sales for at least another year.
Undoubtedly, this is uncharted territory for a Nintendo console, and it’s something the Japanese company itself is also aware of. Nintendo President Shuntaro Furukawa spoke about it during a recent meeting with investors, acknowledging that it will be difficult to maintain the same pace of console sales in the future.
“We believe we are entering uncharted territory in the games console business,” he stated.
“In this environment, it will not be easy to sell equipment at the same price as before. As a result, we realize that our new challenge will be to convince consumers who are considering new purchases, replacement purchases or add-on purchases to choose Nintendo Switch.”
Furukawa added that the company aims to attract more buyers through a mix of new releases and remastered versions of old games.
“We believe there will be opportunities for new customers to purchase our products by offering both new and classic titles. We also believe that the continuation of the Nintendo Switch lifecycle will provide consumers with opportunities to play additional software. For example, during the month of December, the total number of Nintendo Switch consumers hit an all-time high, and many continue to play Nintendo Switch.”
“Therefore, it is essential to show the appeal of Nintendo Switch through future software proposals to customers considering purchasing new hardware, replacement hardware or additional hardware.”
Finally, Furukawa also touched on the subject of price cuts, stating that currently Nintendo has no plans to cut Switch prices to further boost sales.
“In reference to prices of Nintendo Switch, we have done everything possible to maintain both its value and the price of hardware and software in our long-term business strategy,” he claimed.
“We do not believe that a change to this policy is necessary at this time.”
Nintendo has previously said it has no plans to raise the price of the Switch either (the same can’t be said for the PS5 and Xbox Series X/S), although that’s something that he might reconsider in the future.
Of course, given the list of games planned for Nintendo Switch in the coming months, we can imagine that the console will continue to enjoy good sales. Metroid Prime Remastered, The Legend of Zelda: Tears of the Kingdom, Pikmin 4, Advance Wars 1+2: Re-Boot Camp and more are coming to Switch in the coming months.