While we knew it was going to happen since last summer, it is now that the first stone has been laid in the great strategic alliance project between EA Sports FC and LaLiga, which will be renamed this 2023 in LaLiga EA Sports FC.

The name change is also accompanied by a significant economic investment of more than 30 million euros per year and the commitment to grassroots football, in addition to seeking to integrate the physical world with the virtual world and to improve dissemination.

In addition, the image of the new competition logo is already circulating on the networks, which will replace the current one in the next 2023/24 season, and which you can see below.

Javier Tebaspresident of La Liga. “We have been strategic partners of EA Sports for years and this extended agreement is a commitment to provide all football fans with a quantum leap in innovation, merging the virtual and real world of the beautiful game, with which to inspire especially the youngest.”

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