The Nintendo Switch is set to turn seven next month and for that reason nintendo prepares for its seventh year as President Shuntaro Furukawa says they are entering uncharted territory for the company. It’s the first time a console generation has lasted this long, but Nintendo is planning strategies to boost Nintendo Switch sales,
Nintendo has just presented the financial results for the last quarter of the current fiscal year, which ends in March 2023. After that, they held a question and answer session with their investors, where we took the opportunity to ask what Nintendo has strategies for stabilizing hardware and software sales in the coming years.
President Furukawa was the one in charge of answering the question and started by saying that the Nintendo Switch is about to enter uncharted territory in Nintendo history, as it is about to enter its seventh year of life and has just reached 120 million consoles sold, surpassing the sales of the PS4 worldwide.
In saying this, Chairman Furukawa said it won’t be easy to keep hardware sales at the same rate as they have been, so the challenge for his seventh year will be to find ways to motivate gamers to make new purchases as well as purchases. . additional Nintendo Switch consoles in its other models, Lite and OLED.
“We believe that new titles and evergreen games can create opportunities for new users to purchase hardware.“, Said the president before boasting that December 2022 saw the highest number of active players on Nintendo Switch. Furukawa also mentions the amusement park of Super Nintendo World which is about to open its doors, as well as the film The movie Super Mario Bros. which opens in April, as he says bringing Nintendo content to other areas will attract consumers to video games.