Riot Games has welcomed a new partner to the Valorant Champions Tour Americas circuit, with Heineken being the tournament’s new official beer partner.
As noted in a Tweeterwe’re told Heineken 0.0, its non-alcoholic variant, will be featured as the brewing partner of the esports circuit, with beer even having the honor of being the presenting sponsor of the Icebox card whenever it’s played on official broadcasts. . .
This partnership deal is also part of an extension to Heineken’s current deal with Riot Games, which sees the brewer also sponsor the Brazilian League of Legends circuit.
No mention was made of the financial situation or the duration of the partnership.