FIFA has announced its partnership with the Calm meditation platform. The deal will see Calm considered the official mindfulness and meditation product of the FIFAe Nations Cup this year, and will also see the two organizations working on a host of initiatives that aim to have a positive impact on the community.
As part of the partnership agreement, all FIFAe Nations Series members by 2023 will have access to Calm Premium, with Calm and FIFA sharing an offer with viewers and FIFA fans during the Nations Cup.
It is effectively a continuation of a partnership between FIFA and Calm, with the two parties working together since last year with the aim of supporting mental health in the global football community.