• CHFTY Pizzas includes 2,777 NFTs with cartoon-style pizza slices.
  • Projekt offers holders benefits such as access to streaming classes from well-known chefs.
  • A portion from each first and second sale is donated to Big Green DAO.

Celebrity chefs and Spike Mendelsohn have released a collection of non-fungible tokens (NFT) called CHFTY Pizzas on the Ethereum blockchain . With this launch, Colicchio, chief judge and executive producer of the television show Top Chef, and Mendelsohn, a former Top Chef contestant and owner of several restaurants, hope to create a Web3 community for culinary creators and their fans.

Launched today through a public token mintage, the NFT collection includes 2,777 profile picture NFTs. Each slice is unique and features a cartoonish pizza slice with random features. The price of an NFT is 0.07 Ether (ETH), which is about $210.

As with most collections, the CHFTY Pizza NFTs will offer some benefits to their owners. This includes exclusive access to a community of verified CHFTY NFT owners. The community will also feature acclaimed chefs such as Rocco DiSpirito, Cat Cora, Jeff Mauro, Andrew Zimmer and Top Chef winner Kristen Kish.

The NFTs also give holders access to streaming chef classes and live events. The first live event is scheduled for April 7th in Washington DC. Additionally, after purchase, you can vote on locations to open pop-up pizza restaurants across the US.

CHFTY Pizzas also has a charitable aspect. A portion of each initial and secondary sale is donated to Big Green DAO. It is a decentralized, autonomous, food-focused organization founded by Elon Musk’s brother, Kimbal Musk.

Starting this NFT project is very similar to starting a restaurant. Refining a restaurant’s concept and overcoming initial difficulties can take time, but ultimately it’s a starting point to build on. The worst day in a restaurant’s life is the day it opens. It just gets better and better.

Tom Colicchio

COVID pandemic led to the idea of ​​making my own NFTs

While looking to create a community for chefs and their fans, the duo originally launched NFTs to combat the effects of the COVID-19 pandemic. In the US alone, around 110,000 restaurants have had to close permanently due to the effects of the pandemic. The few that remained struggled to pay staff as revenue plummeted. As a result, the owners had to find alternative ways to stay afloat.

Mendelsohn and Colicchio are among the chefs who want to use technology to keep in touch with customers and fans. They met last year and decided to create CHFTY Pizzas instead of starting individual projects.

Our industry was looking for ways to reach consumers at home because people couldn’t get to the restaurants anymore.

Spike Mendelsohn

Mendelsohn added that he felt left behind in the Web2 ecosystem, where he and others relied on third-party delivery services like UberEats and GrubHub.

According to the chefs, CHFTY Pizzas could have started four or five months ago with 8,888 NFTs. However, they agreed to reduce the number of NFTs and postpone the launch until they learn more about the NFT industry. They wanted to know how to build a project that can support an active and growing community.

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