Jaden Smith is the special guest on the virtual Italian menswear catwalk Pitti Immagine Uomo 99

Jaden Smith, son of actor Will Smith and actress and producer Jada Pinkett-Smith, he is the special guest on the virtual Italian menswear catwalk Pitti Immagine Uomo 99, where he has presented the preview of his new collection Untitled MSFTSrep FW21.

A collection in which the creative process, according to the founders of the brand, is a dialogue about different philosophical theories about the world, combined with the study of photography and inspired by various stories and science books.

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“The exclusive international preview of Untitled MSFTSrep FW 2021, the new collection of the MSFTSrep brand, of which Jaden Smith is co-founder together with Moises Arias and TE’O allows us to enrich and complete the program of digital events on Pitti Uomo Billboard”, said Lapo Cianchi, director of communication and special projects at Pitti Immagine.

Jaden Smith has worked on three different styles including a tailored suit, hooded dress, and snow jacket and pants set, and describes this collection as “Very creative and originally designed as a symbol of organized rebellion within the youth.”

Pitti Immagine Uomo has launched a digital platform in this edition due to the impossibility of holding the men’s fashion fair in person in Florence. With Pitti Immagine, a form of presentation of men’s fashion has been articulated, to follow the strategy that they normally use at their Pitti Uomo fair, Cianchi points out in a note.

Musician, actor, entrepreneur and activist Jaden Smith has not stopped for a minute during the pandemic. In addition to designing the new autumn winter 2021 collection for his company, in August he released his new album, the third, “Cool Tape Vol. 3”.

Songs rooted in pop, than in the hip hop or rap sounds of their first two albums. The album has reached nearly 200 million views worldwide to date, featuring the latest singles from “Cabin Fever” and “Rainbow Bap,” as well as “Falling For You” featuring Justin Bieber.

Jaden’s sister, Willow, has also been a performer since she was a child and at fourteen she released her first album. Fashion is part of her life. Karl Lagerfeld signed her as an image of Chanel when she was only fifteen. He draws his way through life in as artistic a way as his brother’s, not allowing his parents’ fame to get in the way.

Jaden Smith has been popular since he was a child, but his creative eagerness has led him to blaze many trails. In acting began in his childhood, music is part of him and fashion is also a way of expressing his personality.