After the alliances with the American fashion designer Narciso Rodríguez or the French high jeweler Elie Top, the fashion brand Zara, of the Inditex group, surprises with a new creative union with Kaia Gerber, one of the most sought-after models today and daughter of famed model Cindy Crawford.
As indicated by the well-known Spanish house on the cover of its website, tomorrow it will put up for sale “online” a new collection with Kaia Gerber, who already took her first steps as a designer together with Karl Lagerfeld.
At the moment, not many details have been released, only that there will be thirty garments inspired by minimalism and the aesthetics of the 90s in neutral tones such as black, white, gray or beige, pieces that the company has baptized as “new classics”.
Since the arrival of Marta Ortega to the presidency of Inditex in April 2021, Zara has taken a new direction with powerful collaborations with international designers that are increasing sales, including the designs created by Narciso Rodríguez.
Zara is the flagship brand of the Inditex fashion group, one of the largest textile groups in the world.