L’Oréal has invoiced 9,060 million euros in the first quarter of the year, which represents an increase of 19% compared to the same period of 2021. In comparable terms, the year-on-year rise of the French multinational has been 13.5%.
From the cosmetic giant they highlight that it is a performance significantly above the market, with balanced growth, by business divisions and geographical areas. Likewise, they highlight the “strong” increase in sales in physical stores, with an increase of 15.5%.
By business lines, L’Oréal Luxe has led sales, with a total of 3,463.7 million euros, 25.1% more than in the first quarter of last year; ahead of the consumer products segment, with 3,302.9 million (+11.1%); Active Cosmetics, with 1,252.7 million (+22.4%); and professional products, with 1,041.3 million (+22.7%).
As for the regions where the company is present, Europe has achieved the highest volume of revenue, with a total of 2,854.5 million euros, which represents an improvement of 15.8% compared to last year. “There has been a sustained growth in sales in most countries, and especially in the United Kingdom, Spain and Italy,” they highlight from L’Oréal.
The rest of the markets have also registered year-on-year increases, such as North Asia, with a turnover of 2,801.8 million euros (+18%); North America, with 2,203.9 million (+21.5%); South Asia, the Pacific, the Middle East, North Africa and Sub-Saharan Africa, with 681.1 million (+18.7%); and Latin America, with 519.2 million (+33.9%).
In the words of L’Oréal CEO Nicolas Hieronimus: “In the context of the invasion of Ukraine and the strengthening of sanitary measures in China, L’Oréal has had a solid first quarter, with strong growth in sales. In the first three months of the year, the growth trend has continued in the global beauty market, where consumer purchasing behavior has not been affected by inflation.”
The manager stressed that the company is continuing with its strategy of innovation and premiumization, while making the most of its omnichannel facet, with a “clear” reactivation of offline sales and the continuous growth of electronic commerce, which already represents 25 .8% of the business.