Jacquemus opens a new chapter by appointing an external CEO for the first time. Until now, the Parisian fashion house was run by its founder and artistic director, Simon Porte Jacquemus . The firm has just appointed Bastien Daguzan as CEO, who has been at the helm of Paco Rabanne Mode for the last five years.

The 38-year-old manager left the Puig group banner in April, where Nadia Dhouib succeeded him. Originally from the southwest of France, he graduated in international business law from the Sorbonne in Paris, and continued his training with a specialization in design and luxury at the French Institute of Fashion. He began his fashion career in 2008 at Kris Van Assche , where he managed sales and development for five years.

In 2013, he became the CEO of Lemaire , working closely with the duo Christophe Lemaire and Sarah Linh Tran. In particular, he promoted the brand’s collaboration with Uniqlo , which led to the Japanese giant Fast Retailingto take a minority stake in the brand, which went from 2 to 10 million euros in three years (2015-2017).

In March 2017, Bastien Daguzan took over the management of Paco Rabanne’s fashion division, where he accompanied the repositioning of the brand together with its artistic director Julien Dossena, directing it towards direct distribution. According to the press release, it generated triple-digit growth and quadrupled the number of multi-brand retailers, while actively participating in the launch of the first Pacollection fragrance range.

For Jacquemus, this is clearly a strategic appointment to better structure the company, which continues to grow and prepares to further accelerate its development. In recent months, he has multiplied his projects, from his latest show in Hawaii, through his automated ephemeral boutiques, to the imminent launch of his collaboration with Nike. It is also said that it is planning the launch of a beauty line, which will be developed by the Spanish group Puig, owner of Paco Rabanne.

Born in Provence, Simon Porte Jacquemus launched his brand in 2009 at the age of 19 and has since achieved unprecedented success with his solar and colorful fashion, including accessories such as his famous Lilliputian bags and giant straw hats. With more than 4.6 million followers on Instagram , the brand, whose clients include Rihanna and the Hadid sisters, employs a hundred people and bills around 25 million euros. His offer ranges from women’s prêt-à-porter to men’s clothing, including accessories (bags, shoes, glasses, hats, jewelry).

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