Alma advertising agency recently announced the appointment of Isaac Mizrahi as its new CEO, replacing Luis Miguel Messianu, who is leaving the company to take over as McDonald’s new global creative director.
The new role assumed by Mizrahi , who will maintain his position as co-president of Alma alongside Alvar Suñol, sets an important precedent in this agency, as it is the first time that a new executive director has been appointed since the multicultural agency changed its name from “del Rivero Messianu” in 2007. As part of this transition, Mizrahi will step down as director of operations that he has held since 2015.
“I have been very involved in all aspects of the business with Alvar, so there is nothing new on my plate. I’m probably going to be more visible to some relationships from a corporate standpoint, which I haven’t been in the past, but honestly, I don’t foresee significant changes. If you were a fly on the wall, you would see that in every internal meeting of the agency, in every interaction, the three of us always talked. We have a very similar vision of where we are and where we need to be,” Mizrahi said.
Alma’s new CEO, who will be responsible for the day-to-day operations and business growth aspects of the Miami-based agency, does not expect to see any significant changes from his previous roles.
“We have reached a level of maturity where I have been able to have a great succession plan under me with Isaac and Alvar and the rest of the leadership team. The reality is that in recent years I have been giving them space to develop their own leadership. So this is just a natural evolution. It’s time for both of them to really take on C-level and it’s also the natural evolution of any agency,” said Messianu, the outgoing CEO, who despite his new role will be part of key presentations, new business launches and special client relationships. such as Wells Fargo, Pepsi and McDonald’s Hispanic US account.
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