The signing of the memorandum of understanding for a strategic alliance in the field of mobility last March between Sony Group Corporation and Honda Motor Company is extended by a joint venture agreement to create a new company which will engage in the sale of vehicles electricity with high added value and the provision of mobility services.

In development, but pending appropriate regulatory approvals, Sony Honda Mobility (a spin-off subsidiary of Sony Mobility) will strive to bring together Honda’s leading environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology and management experience after-sales service, with Sony’s expertise in the development and application of imaging, sensing, telecommunications, network and entertainment technologies, to realize a new generation of mobility and mobility services that are closely linked to users and the environment, and that continue to evolve.

“I am very happy to have reached this day, which represents a major milestone in the realization of the initiatives we have worked on so far with the aim of contributing to the evolution of mobility.“, says Izumi Kawanishi, Representative Director, President and COO of Sony Honda Mobility as well as Executive Vice President of Sony Group Corporation. “By combining the many strengths of Sony and Honda, we intend to accelerate the development and lead the evolution of mobility by realizing mobility as an emotional space rooted in safety and security, and associated services.“. Yasuhide Mizuno, Representative Director, Chairman and CEO of Sony Honda Mobility as well as Managing Director of Honda Motor Company, adds: “We are very pleased to sign this joint venture agreement, which represents the starting line from which we embark on the major challenge of revolutionizing mobility and creating new value. We plan to fully exploit the technological strengths both companies possess in different areas, such as Sony’s sensing technology and Honda’s original mobility development capabilities, to realize mobility and services that inspire and excite. our clients. By bringing together the expertise of both companies, we want to pave the way for a new era.”

Sony Group Corporation and Honda Motor Company, the partnership that will disrupt the electric car industry

“Based on our vision to make the mobility space an emotional space, our mobility initiatives focus on the three areas of safety, entertainment and adaptability. As we continue to learn in these areas, we are delighted to have found a partner, Honda, with deep experience and knowledge of the world, and to sign a joint venture agreement between the two companies.“said Kenichiro Yoshida, Chairman and CEO of Sony Group Corporation. “In the future, we want to contribute to the evolution of mobility by combining Honda’s advanced environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology and after-sales service management experience, with our expertise in imaging, sensing, telecommunications, network and entertainment technologies“. Toshihiro Mibe, PDG of Honda Motor Company, said: “We continue to take on new challenges in environmental, safety and other cutting-edge fields in order to be a driving force for social change through mobility, and to become the power that sustains people all over the world trying to do things on their own initiative. We are very pleased to have signed a joint venture agreement with Sony, which has strengths in advanced digital technologies and shares our desire to take on new challenges. Many people have expressed their expectations of this joint venture. Within the new company, we will strive to create new value through the merger resulting from the combination of our various business areas, so look forward to future developments.“

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