Target’s strategy of opening 23 new stores has led it to adapt to the needs of the community, opening small format branches and a new large store in Texas
Over the past few months, many retail companies have closed their stores. That doesn’t apply to Target. Unlike its competitors, the red circle retailer opened 23 new stores in the United States this 2023.
According to the company, its design and placement strategy plus ease, inspiration, and relevance helps build stores that work for the benefit of the community. According to Target, this formula has worked in a variety of neighborhoods and building footprints in 2022, from suburban centers to urban centers, from Wyoming to Florida.
Of the 23 new stores Target opened last year, the company broke into three new markets: Jackson Hole, Wyo.; Lebanon, Pennsylvania; and Auburn, Maine. Also, the red circle arrived at a small store in Charleston, South Carolina.
These are the new Target locations in the United States:
• Jackson Hole, 510 US-89, Jackson, Wyoming
• Kent Island, 200 Kent Landing, Stevensville, Maryland.
• Times Square, 237 W 42nd Street, New York
• Costa Mesa, 289 E 17th Street, Costa Mesa, California,
• Huntington Beach Garfield and Beach, 19041 Beach Boulevard, Huntington Beach, California.
• Port Chester, 495 Boston Post Road, Port Chester, New York
• Pentagon City, 900 Army Navy Drive, Arlington, Virginia.
• Wall Township, 1825 NJ-35, Wall Township, New Jersey
• Charleston King Street, 211 King Street, Charleston, South Carolina (first small store in the market)
• Pittsburgh, 482 Smithfield Street, Pittsburgh, Pa. (first small store on the market)
• Brooklyn Flatbush and Church, 2101 Church Avenue, Brooklyn, New York
• Cedar Mill, 12675 NW Cornell Road, Portland, Oregon.
• Manhattan SoHo, 600 Broadway, New York
• Scotts Valley, 270 Mt Hermon Road, Scotts Valley, California.
• Bronx Fordham Road, 215 E Fordham Road, Bronx, New York
• Mandeville, 3450 US Highway 190, Mandeville, Louisiana.
• Auburn Center St., 603 Center Street, Auburn, Maine
• Lebanon Quentin Road, 1745 Quentin Road, Lebanon, Pa.
• Woodmere Village Square, 27249 Chagrin Boulevard, Woodmere, Ohio
• LA Silver Lake, 609 N Dillon Street, Los Angeles, California.
• LA Huntington Park, 5731 Bickett Street, Huntington Park, California
• Katy Elyson, 22165 FM 529, Katy, Texas (first new large store)
• Homestead, 2551 NE 9th Court, Homestead, Florida
In a difficult time for many retailers, where big companies like Walmart have closed warehouses or specialty stores like Bed Bath & Beyond are considering bankruptcy, Target tailors its stores to the needs of each community. For example, in downtown Pittsburgh, in an urban location, it offers a wide variety of groceries within a 10,000-square-foot space.
This adaptation is also reflected in the design of its stores, such as the electronic tail movement of the chain’s mascot, Bullseye, in its Times Square store in New York City or the corrugated steel cladding in the small store. open in the Silver Lake area of Los Angeles. Target has reinvented the design of its stores, with new elements to better serve customers and employees, and advance the chain’s sustainability goals.
In November, Target delivered a blow to the competition with the opening of its new 150,000-square-foot store in Katy, Texas. With a footprint 20% larger than the chain’s current average, the site features a back-room fulfillment area that is five times larger than similarly sized stores, providing more space to deliver online orders. through the retailer’s services on the same day.
The new concept would be Target’s main focus for years to come, even as it continues to open stores of all sizes.