the father He has just given the first brush strokes to his new album… And we’re really into it! Not only because we want to know more about what Alpha is hiding, but because the artist has already put honey on our lips with the first glimpse.
She herself assured that “it’s not just an album” and, with the first visuals, he unlocked a concept that seeks to be the link between a much larger community. Maybe that’s why he opted this time for a more house, electronic, club sound. A more mature sound with which our heartbeat synchronizes with the rhythm of the music and makes us vibrate in unison in full rave.
In this first trailer she released, we see our seemingly aimless protagonist. Following his instinct, he wanders along train tracks, dirt roads and different streets until he reaches a chapel with the Greek symbol which has been posted for two days. The red neon lights up her face and she smiles to transform into a sort of hologram. Are you going to set up a kind of unique virtual community, different from Colkie, with which you can be in direct contact with your fans?
A3 or Alpha comes to represent a refuge (a safe place) and paradigm shift, not only towards new —futuristic and technological— aspects of the pop genre, but also of identity. As its description of Spotify puts it, “integration into the pop sound as a claim of the genre itself, Aitana embodies all those who make up a generation in search of change. Thirsty for references to ally with, a unique sound is born where pop, contemporary electronics and chamber pop intertwine; a sound with which to expose thoughts and values to an audience waiting for novelty and coherence. With an unexpected equation, Aitana presents through music a code for a new generation“.
And in Alpha’s equation we only have clear up the mystery as to when he will give more information about this new era. When can we hear this new album? What other surprises does he reserve under the first letter of the Greek alphabet?
After six years in contact with the industry, the Barcelonan is ready to take another step forward to claim to be the voice of this generation that she talks about on her Spotify profile.