:quality(85)//cloudfront-us-east-1.images.arcpublishing.com/infobae/2HY4JQMOOVCCZJZLHOG3GOM2YM.jpg "YouTube ends a type of advertising in its videos 1")
advertising in Youtube There will be a change in the coming months due to the removal of an ad format placed on videos called an overlay or banner overlay.
This kind of advertisement It is the one that usually appears when playing a video, without affecting its playback, placing a banner at the bottom with a transparent background and an ad with only text, but with the possibility of putting links to access the advertised products or services. .
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Additionally, users always had the option to close the floating window, unlike commercial breaks which stop the video and have a predetermined duration, which sometimes cannot be skipped.
Through its official blog, the platform has confirmed that starting April 6 this year, this format will be phased out to “improve the viewer experience and shift engagement to higher-performing ad formats on desktop computers and mobile devices.
The format is only available for the computer version and, depending on Youtubethey interrupt the full display of content, which is why they will terminate.
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For content creators, the app also sent a message saying they expect to see “limited impact” by removing a content source. income and orientation.
At the moment, this is the only change the platform has planned for advertising, but they hope that the participation they were getting with these banners “will move to other advertising formats”, although they do not have not yet given details on the future.
This change comes shortly after the arrival of Neal Mohan as CEO of Youtube to replace Susan Wojcicki, who ran the company since 2014. One of her main goals is to find new revenue streams for the platform and for content creators, going beyond advertising to power options like as subscriptions or internal purchases.
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Some paid users now have the ability to play content on “1080 Premium”, a new option to have a quality picture experience.
It is currently being tested for a small number of users and appears to increase the bit rate of video transmissions in few Mbps. As YouTube explains, this means playing content with more information per pixel.
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On the other hand, bitrate and color depth are also important factors and can even make good 1080p video look better than bad 4K footage. Likewise, the entity clarified that “there is no change in the existing quality offers for the 1080p (HD) resolution on YouTube”.
Today, there are two payment alternatives: PremiumLitewhich costs $7.40 per month and removes ads, and YouTube Premium which costs $12.69 per month which removes ads, allows downloading, background playback and adds YouTube Music Premium.