WWF removes Panda from the logo to denounce the loss of biodiversity

WWF removed the panda from its logo for the first time in its 60-year history in order to represent the “Dramatic loss of biodiversity worldwide.”

The conservation organization confirmed that it is thus joining other corporations, NGOs and sports teams to eliminate “nature” of your brand on the occasion of today’s commemoration of World Wildlife Day.

More than 40 popular firms, including Hootsuite and PG Tips, as well as English Premier League football teams, have also decided to remove their reference symbols from their respective logos to highlight. “The emptiness of a world without Nature.”

The Executive Director of Communications and Marketing of WWF International, Felicity Glennie Holmes, has stated that “our iconic panda is one of the most recognized symbols of the conservation movement, and removing it is a symbolic action to commemorate this day”.

Holmes recalls that “In less than 50 years, human activity has caused wildlife populations to plummet, by an average of 68%.”

Regarding the extinction, the spokesperson for the conservation organization warns that “With every part of Nature that we extinguish, we lose another important link to human and planetary health.”

The current campaign was originally created by ‘One Minute Briefs’, on World Wildlife Day 2020 and the initiative received widespread praise on social media with the hashtag #UnMundoSinNaturaleza and has now re-created life with the support of the Voice for the Planet coalition.

This alliance includes WWF, Conservation International, The Nature Conservancy, the International Union for Conservation of Nature and the Royal Society for the Protection of Birds.

According to the ‘Living Planet 2020’ report by WWF, the world’s populations of mammals, birds, amphibians, reptiles and fish “They have suffered an average decline of two-thirds in less than half a century.”

If the world continues the same course, “The rates of biodiversity loss observed since 1970 will continue to be the same in the present and until 2050” and that with this decline, “it would take decades to reverse”, although the number of those who would no longer have a reverse gear would increase.