in the middle of the cold Bogotátuesday march 14 Carlos Vives He offered a new gift to his fans in full celebration of his 30 years of artistic career. It’s a clothing collection inspired by this message that the artist samario has transmitted over the years, the tradition of Colombian sounds through rhythms that distinguish us internationally and the value of this heritage.

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The collection that has unisex clothing we are shirts, nightgowns and sets with shorts bears in the name of “The Rock of My Town” and it stands out above all for being a beach fashion. This idea was born from an alliance born three years ago between Carlos Vives, Gaira Música Local and the Colombian design brand Bohío Playa; through which are celebrated not only the 30 years of musical career of Vives, but also the artists who are part of his musical label.

"I see myself in this shirt when I was a child in El Rodadero and I see these icons in it like the guitar, the Arawaks, the palm tree and the Sierra which are my origins"Carlos Vives told GlobeLiveMedia (Courtesy Paola Spain Press)
“I see myself in this shirt when I was a child in El Rodadero and I see these icons in it like the guitar, the Arawaks, the palm tree and the Sierra that are my origins,” Carlos Vives told GlobeLiveMedia (Courtesy – Press Paula Spain)

in dialogue with GlobeLiveMedia colombia throwing away the clothes, Carlos Vives He underlined that he was very happy to finally be able to deliver to his supporters the result of “the alliance that we have made with Bohio Beach, young people who make fashion, who design clothes and who are also artists; They are very sensitive to the locality, to the Colombian culture and they have paid us this tribute for these 30 years, it is a magnificent detail”.

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In addition to the five garments, whose designs are inspired by the musical project of Carlos Vives and that of each of the artists on his Gaira Música Local label: Gusi, Esterebeat, Distrito Especial and Esteban Nieto; singer samario points out that this new product of his work will also benefit the social projects he has carried out throughout his career with his wife Claudia Elena Vasquez and the initiative of after the pearl.

"We are happy to continue to represent 'Samarian Power', now through a garment through which music transcends another social meaning.", detailed the members of Esterebeat to GlobeLiveMedia. (Courtesy of Paola Spain Press)
“We are happy to continue representing ‘Samarian Power’, now through a garment through which music transcends to another social meaning,” the members of Esterebeat detailed to GlobeLiveMedia. (Courtesy of Paola Spain Press)

Long live pointed out that for each garment sold, the initiative after the pearl will receive the 15% of profits continue working for the development of art and culture in the Pescaíto de Santa Marta neighborhood. “Everything is linked to our work in the territory, both in Pescaíto and in the Ciénaga Grande,” he stressed.

“It’s like putting on a song, I define it that way. Each of the drawings is thought by the artist, mine is this shirt to wear in El Rodadero, I see myself in it in my childhood there… there are all these elements of the imagination that I called ‘Rock ‘ at the time. of my people,” said Carlos Vives.

"It was a creative process in which we ended up talking about my home, my inspiration with the sunset over the samarium and the sea, the Caribbean and my past with "mandarin" that was my first song they heard me with", he detailed his Gusi shirt. (Courtesy of Paola Spain Press)
“It was a creative process in which we ended up talking about my home, my inspiration with the samarium sunset and the sea, the Caribbean and my past with “Mandarina” which was my first song with which they inspired me. listened,” he explained. about his Gusi shirt. (Courtesy of Paola Spain Press)

For its part, Claudia Elena Vasquez expressed to GlobeLiveMedia that “I call it an ‘interplanetary action’ because while the Gaira label with its artists creates a fashion collection based on the DNA of each of its artists, 15% of the profits go to Tras la Perla… we bet about a better country, the feeling of belonging and that ‘criollismo’ that characterizes us so much”.

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Juan Camilo and Daniel Velasquez They are the two Paisas brothers behind the clothing brand Bohio Beach which since 2015 has started creating beachwear that also contributes to the environment and generates jobs for seniors and women heads of households.

"There is the architecture of La Candelaria and the city, the messages of our songs, the colors of Bogotá that we have inherited and that we continue to represent."members of the Special District highlighted it on his shirt at GlobeLiveMedia (Courtesy Paola Spain Press)
“There is the architecture of La Candelaria and the city, the messages of our songs, the colors of Bogotá that we inherited and that we continue to represent,” the Distrito Especial members pointed out on their shirts to GlobeLiveMedia ( Courtesy – Paola Spanish press)

on his alliance with Carlos Vives and their artists Gusi, Esterebeat, Distrito Especial and Esteban Nieto businessmen stressed GlobeLiveMedia that “it’s a dream, it was born out of a pandemic and we never thought we’d be able to work with artists we’ve always looked up to” and about the creative process of each design for a given artist “it’s it is by listening to them that we have managed to have this inspiration and from their motivations everything is born what is embodied in the shirt.In addition, they participated 100% in its design, we met each one and they were the authors of the clothes “.

Another point that highlights the brand chosen by Carlos Vives because this alliance is its contribution to the environment, in this regard the Velásquez brothers pointed out that “we carry more than 120,000 recycled bottles through our clothes, they are made from recycled cotton from second-hand clothes, the packaging is 100% compostable, in this collection are made from sugar cane”.

"This shirt represents Cartagena, but especially my new song called 'Las islas'. I love the details of the shirt, the little boats and the whole ecosystem that surrounds the mangrove"pointed out Esteban Nieto on his shirt to GlobeLiveMedia (Courtesy Paola Spain Press)
“This shirt represents Cartagena, but especially my new song called “Las islas”. – Presse Paola Spain)

“That’s what our label Gaira Música Local stands for. To have artists who love this country, who are good musicians, who are real musical talents and who are prepared for it. They represent all the national talents and we want to have the representation of all the regions of the country in the seal”, he underlined. Claudia Elena Vasquez.

The clothes are available on the official website of Bohio Beachas well as in their physical points in Bogota, Medellin and Envigadoand finally in the shop Cumbia House from Bogotá from Carlos Vivesfor a value of $160,000 for the t-shirts and $100,000 for the shorts.

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