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The Cinemex franchise became trending on the networks this Saturday afternoon thanks to a video that provoked the indignation of Internet users.

And it is that the user of Facebook, Ana Hernandez Doblas, has denounced an act of animal abuse that occurred at the Plaza Estadio branch in the city of Morelia, in the state of Michoacán.

And it is that he captured the moment when an employee of said cinema cruelly removed a dog from the establishment, because he was stray.

In the 31-second video, we observe how the subject grabs the black dog by the scruff of the neck and pulls him towards the emergency exit, making him cry as he passes, in front of the customers.

According to the user, before throwing it, the Cinemex employee kicked the animal, for which they asked him to leave it alone and take it out in a more affable way; however, he ignored it.

“It just happened at Cinemex Morelia Estadio… First he kicked. I stood up and yelled at him why he was hitting him… to which he didn’t respond and continued attacking. What’s the need to take it out like that?” he wrote in the complaint.

It is worth mentioning that the incident happened on March 2, but it was not until this Saturday that it went viral.

Until 9:30 p.m. on March 4, the company did not issue any statement in this regard.

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