:quality(85)//cloudfront-us-east-1.images.arcpublishing.com/infobae/DV6JUE35IZFNNGQQVPLBTQPOFM.png "The tragic reasons that triggered the arrival of Fan ID in Liga MX")
From the Clausura 2023 tournament, La Liga MX with its 18 teams has implemented Fan ID as a measure to seek to eradicate violence in Mexican football. This measure is just one of the structural resources that the Mexican Football Federation (FMF) has taken with the agency headed by Michael Arriola.
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The arrival of Fan ID was born out of the unfortunate acts of violence that occurred in pitch of the La Corregidora stadium when they faced Querétaro and the Atlas in the Clausura 2022. This measure promoted by Liga MX is here to stay largely thanks to the impetus given by Orlegi Sports of Alejandro Irarragorri, the company that owns Atlas and Santos equipmentwho already had an initiative to eliminate anonymity in their properties.
Before the events of Querétaro, Orlegi Sports chose codedworld leader in digital identity, to implement its technology Incode Fan ID to verify the identity of supporters of their clubs and to maintain a register of participants in accordance with the directives of the law on the protection of personal data in order to guarantee their confidentiality.
In this direction, GlobeLiveMedia Mexico had the opportunity to discuss with Ricardo Ampere, CEO of coded to talk about the first approaches they had with Liga MX, their data verification processes, their journey as a company in protecting private information, as well as the program based on artificial intelligence.
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To provide certainty in the use of the FAN IDthe head of coded He shared some of his career with private and government companies, with whom they helped compile private data as with “global banks, airports there with national voting systems”.
“coded is a company based on Silicon Valley dedicated to validating the real identity of people, we were already working with a few global banks, airports y with national voting systems. So it turns out to be one of the most common cases of checking people’s identities before arriving at the stadium,” he said.
His first contact with the greatest leaders of Mexican football, Mikel Arriola and Yon de Luisa, occurred after having carried out an internal assessment of its biometric system implementation in real estate Orlegi Group like him crown stage and the Jalisco.
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“We learned that the president of However, Alejandro Irraragoiri He comes out saying that unanimity must end in Mexican football and let’s say that’s the preamble, we had a rapprochement with Atlas y Santos. From there to three weeks, we begin to walk the FAN ID“, assured Ricardo Ampere.
“It was a success both in terms of security, user experience and from there we got closer to the Federation and the League, so the success with Orlegi Group That’s what gave him confidence FMF Yet the MX League to choose us from all the balanced options,” he added.
About the opening and functionality of the FAN IDthe company’s representative pointed out that his entire work team has been focused on creating a platform that is accessible to users and can be used by anyone.
“We have designed the software in such a way that it can be implemented in stadiums; which could be used by a policeman with a mobile phone, checking ID, to the stadiums that are going to be remodeled and it’s a totally automated process, without people. I think it will be a great achievement for a company founded by Mexicans with the Fan ID for the World Cup and to other countries.
“Our mission as a company is to create a world of trust; the more confidence there is, the greater the economic progress. With our technology, we protect the children and families who go to the stadium, we protect the possibility of having a World Cup because if it continued (accident between Querétaro and Atlas), everything was put in danger”.
Amper expects that in the middle of Clausura 2023 the FAN ID is used by more than one million people, who are those who enrich Mexican football: “The league is the one with the exact number of registered people, but I can tell you that there are hundreds of thousands of fans who have registered successfully. I wouldn’t be surprised if we hit a million soon; So it was totally accepted,” he said.
“We have been very well accepted in football, but also in other areas. The application of this type of technology also works to open a bank account, it is really used for everything after COVID. I repeat that the figures are very positive with regard to all the people who have gone to the stadium thanks to this system. Thanks to this system, we catch a lot of fraud and a lot of criminals, ”he concluded.