Sheytan.world is an exclusive brand specializing in demi-fine body jewelry and lifestyle products. The brand is creatively directed between London and Miami and was founded by Sarah Joe and Sara Burn. It aims to evoke creativity and collaboration through its unique offerings, which include a range of body jewelry designed to adorn the wearer much like lingerie, emphasizing self-expression and individualit.

Brand Philosophy

Sheytan embodies a sense of feminine power and secrecy, as reflected in its branding and product design. The name “Sheytan” plays on themes of allure and intrigue, encouraging wearers to explore the deeper meanings behind their jewelry. The brand prides itself on its artisanal approach, working closely with selected factories in Florence, UK, that focus on sustainable practices and maintain a personal connection with the artisans involved in production.

Founders

  • Sarah Joe: A spokesperson and influencer with Lebanese heritage, Sarah draws from her cultural background to create inspiring collections.
  • Sara Burn: A designer with over 25 years of experience, Sara has collaborated with notable brands such as Agent Provocateur and Alexander McQueen.

Product Range

Sheytan offers a variety of jewelry items including:

  • Body chains
  • Anklets
  • Thongs
  • Necklaces

The products are characterized by their luxurious materials, such as gold vermeil and Italian stones, and are designed to be both stylish and functional (e.g., swim-proof and sweat-proof) 

Conclusion

Overall, Sheytan.world represents a modern approach to body adornment, merging fashion with personal expression while committing to sustainable manufacturing practices.

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