The Bold Glamor filter uses artificial intelligence to apply to women’s faces and be undetectable to the naked eye, while exaggerating users’ positive attributes. (AP Photo/Kiichiro Sato)

With the advent of social media apps like instagram there ICT Tac which allow you to apply filters to videos posted on both platforms, their use has become popular and the technology used to create new styles and aesthetic changes to everyone’s content has been improved. Some of them even apply artificial intelligence to show better results.

However, even if some are distinguished by their realism or because they are fun, others are criticized for increasing the physical insecurities people by drastically changing people’s facial features, especially women who create content on the Internet.

The filter named “bold glamor” went viral in ICT Tac Well, in addition to simulating makeup and applying it to people’s faces using artificial intelligence, the results are so realistic that they make it undetectable, but at the same time create a very distant image actual physical characteristics of the face of those who apply it.

TikTok’s ‘Bold Glamour’ filter uses artificial intelligence to simulate makeup and is nearly impossible to detect

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The physical changes between the real face and with the filtered are so pronounced that a orient oneself in which different women show their faces with and without the filter so that the difference is noticeable. Comments from women who have tried it comments like “this filter should be illegal”, “it’s unhealthy, my insecurities they increase and my confidence plummets”, “this filter is doing a lot of harm to society”, among other things.

The filter not only removes skin blemishes, erases wrinkles and defines users’ eyebrows, but also accentuates cheekbones, brightens skin tone and reduces eye slant to make them look more symmetrical and add make up completely to people’s faces even if one has not been previously applied.

An additional detail and what makes the difference between this filter and the others is that the artificial intelligence which is used to apply this filter on people allows users to ICT Tac can cover part of their face without affecting the quality of the filtered or note that it was applied first. Rubbing your face with your hands or moving it in any way does not affect the usefulness of the filter either, which remains intact and error-free. application.

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User Zoe George says “a filtered The old one put eyebrows or eyelashes on your hand (covering the face with the hand), but this one is perfect”. During her video on the social network, she also added that the effect applied “is scary because there are many girls who do not realize when the filter has been applied and they are looking for perfection because they think it is that’s how they all look and they don’t. like that.”

TikTok’s ‘Bold Glamour’ filter uses artificial intelligence to simulate makeup and is nearly impossible to detect

On the other hand, the difference between the application of the filtered between men and women, because although the effect is very noticeable in girls, users do not have this problem because their features are barely noticeable or less pronounced.

And study conducted by the Open University of Catalonia has determined that people can suffer from mental disorders due to exposure to images retouched with filters constantly. Specialists indicate that this can generate cases of body dysmorphic disorder (BDD), which in turn create other problems health mental.

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This disorder presents as a distorted view of a person’s self-image that exaggerates negative or undesirable characteristics an individual has. It is also added that the social networks as ICT Tac have exacerbated this problem to such an extent that the Boston Medical Center in the United States refers to a new phenomenon called selfie dysmorphia and which leads to the performance of cosmetic surgeries.

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