Shanghai (China), 21 Feb. The American basketball league NBA and the fintech subsidiary of Chinese e-commerce giant Alibaba, Ant Group, today announced a strategic partnership to create content and experiences for consumers in the Asian market.
In a statement, Ant Group explained that its popular electronic payment platform Alipay will host original video content, an NBA “mini-show”, joint marketing campaigns or membership options.
“Through our cooperation with Ant Group, more fans will be able to experience the excitement and passion of the NBA more comfortably than ever before,” said Michael Ma, CEO of NBA China, the entity that manages league affairs. American basketball team in the Asian Giant.
This agreement represents a new step for the NBA in the Chinese market, in which it has suffered millions of losses after years of boycott promoted by the state television CCTV or companies such as the digital giant Tencent due to a message of support for the pro-democracy movement. 2019 protests. in Hong Kong by Houston Rockets manager.