After Kola Chalaca, Kola Inglesa was the second soft drink sold in Peru. VIDEO: Mikepaton79.

In Peru, the first a soda which was marketed was the Kola Chalaca and the second cola english, a sparkling drink of a particular red color that Peruvians loved. with the currency of “The tastiest chaposa” it started gaining popularity with these generations, but after a few years it eventually disappeared from the market. We detail it in the following note.

Manuel A. Ventura was the creator and entered the Peruvian soft drink market in 1912 with another bottlea very Peruvian color and a hoarding slogan, which was accompanied by a tender girl with a red face and with the soda cap on her head.

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After 59 years of sales and gaining good space and recognition, the recipe was sold to Enrique Heredia Alarcón in 1971who owned the bottling company CEPSA, a very successful company in the field of soft drinks because it was in charge of the production of Pepsi in Peru.

He had different promotions, like collecting badges to set up schools with computers.
He had different promotions, like collecting badges to set up schools with computers.

With different promotions and strategies, like the promotion where you collected drink caps to get your school set up with computers, Kola Inglesa remained for 70 years in the Peruvian market with glass bottles and cans that until now some Peruvians kept. However, the competition would come soon.

Despite the good timing of sales of cola englishnew soft drinks entered the national market, including Kola Real, which was responsible for lowering the popularity of the second soft drink to arrive in Peru.

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The main reason is that the competition offered the same soft drink (color and flavor) at a more affordable price than “The tastiest chaposa”. This went hand in hand with the little to no publicity it has generated in recent years. The few campaigns, the lack of promotions and the few sales caused the complete displacement of Kola Inglesa

It entered the Peruvian market in 1912.
It entered the Peruvian market in 1912.

After a period of frustrations, English Kola It was purchased by The Coca-Cola Company in 1997. The transnational modernized the logo and relaunched the brand, as this soft drink was losing its position for not communicating with its public, but they did not work very well and were unsuccessful attempts to revive its popularity.

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After several attempts, Coca-Cola decided to combine the red drink with one of its newest acquisitions, known in the marketing world as the family brand, and so was born. fanta cola english. What the international brand has done is adopt the English Kola and, at the same time, take advantage of the prestige that this Peruvian brand has already acquired in the market.

This union allowed the red soda to have greater advertising investment and to use Fanta’s distribution channels. It also worked because both products appealed to the same audience: young people looking for entertainment.

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The Kola Chalaca was created by Ángel de Rossi at the end of the 19th century. In 1921, in the magazine “Mundial” he published several advertisements for the drink under the slogan “Always ask for Kola Chalaca”. It was the pioneer in the field of soft drinks in Peru.

Like Kola Inglesa, other soft drinks also lost their position in the Peruvian market and were bought by other giants.

– Amazing

-Chiki

– Twist

– Bidu Cola

– Fresco

-Simba

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