During the second week of the Bogotá Book Fair , Inalde teacher Jorge Iván Gómez Osorio, an expert in strategy, corporate governance and general management, presented his book ‘Guide to be a successful CEO: Hand in hand with the classics of management’.
The text, he said, compiles the four most important management authors (Andrews, Porter, Mintzberg and Drucker) to offer CEOs a manual of what to do once they reach the direction of a company. “I wanted a manager not to have to read 500 books, but with one to have an overview of what management is,” he noted.
Gómez Osorio explained that the book focused on the objectives or pillars that management must have: the establishment of fabrics and values; organizational development: putting the customer at the center of the company and decision-making and corporate governance.
“The purpose is that this book is useful for many directors and I am hopeful that with it we can reach many managers, that it be seen as a practical guide that helps them to be better and achieve their goals,” said the author.
During the presentation of the book, José Joaquín Ortiz, president of the Board of Directors of Joyco and the Colombian Chamber of Infrastructure, participated; Fernando Quijano, director of Diario La República and Gabriel Vallejo, international speaker on customer service and consumer experience.
Vallejo highlighted that beyond compiling the authors, the book “is a very relevant guide to have a comprehensive vision of the thinkers and take the best of them in terms of teachings” and highlighted that an element that favors reading is the touch criticism that the author puts.
“There is a personal review in the history of each of the authors and their history, which gives a different context that also focuses on the human being,” the speaker concluded.
The panelists also highlighted the importance of improving managers’ reading habits, since, in the words of Gómez Osorio, “there is nothing more practical than a good theory.”
“When you have contact with the people who run the companies, you realize that the Colombian CEO is quite uninformed, he dedicates himself to his own people, they are very good at architecture, agronomy (…) but they don’t know any more, This book caught my attention because it helps me verify the hypothesis and a book that has the leaders of the pillars is very valuable. It is tailored for people who make decisions, for a person with postdoctoral studies,” Quijano said.
Ortiz also highlighted the importance of the book and highlighted that its structure makes it easy to read, initially talking about the lives of the authors, their trajectory and teachings, and then focusing on what a CEO needs and how to prepare.
“If you have an academic interest in these authors, everything is in the first part of the book, there is the bibliography, you can cite, but if you need a guide, some levers to better direct the company, you can read from the other half. It is not only the theory, but also how it is put into practice,” Gómez Osorio concluded.
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