Instagram and TikTok among the most downloaded social media apps in Latin American countries. (photo: GQ Mexico)

One of the factors that takes into account the social networks to determine whether they succeed among the users around the world is determining how many downloads they have on their cellphones or devices mobile of people, in addition to comparing these figures with those corresponding to other platforms in the same period of time.

A study carried out by the company Data.ai, called Mobile State 2023 and which collects different metrics on the performance of social media applications globally across different markets and countries, identified that over the year Instagram 2022 there ICT Tac they held the top two spots in terms of downloads for devices with iOS and Android operating systems.

According to the report, the four applications that had the most downloads after the two already mentioned are Facebook there WhatsAppfollowed by Snapchat there Telegram. The Messenger, Twitter, Pinterest and Kwai platforms complete the list of the ten most prominent platforms in terms of downloads in the world.

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The most downloaded social media apps in the world and Latin American countries.  (Capture)
The most downloaded social media apps in the world and Latin American countries. (Capture)

However, the order of applications and their preferences change in the distribution of dumps corresponding to the markets of each country in Latin America. While globally, Instagram ranks first, in Mexico appears in fourth position as in Peruin second place in Argentina there Chilewhile in Colombia takes third place.

Moreover, in all the countries of Latin America which are mentioned in the study (except Brasi) ICT Tac appears in the first slot above other commons like WhatsApp there Facebook. For its part, Twitter it appears in all the countries referenced between position 8 and 10 of each of the territories except Canada where it does not even rank in the top 10.

Although platforms like Facebook, instagram, WhatsApp, Messenger and others are completely free and freely downloadable for users, others like ICT Tac apply a method of collecting money based mainly on the microtransactions acquire coins or donate to content creators on each platform.

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In this direction ICT Tac it also dominates collection statistics. Although the document Mobile State 2023 does not offer an exact estimate of the amount of money thus collected, it has been established that at least in this application, the 22.1% of turnover corresponds to one-time purchases of 16,500 pieces, which is equivalent to a one-time payment of $249.99.

Social network applications with more consumer spending in the world and Latin American countries.  (Capture)
Social network applications with more consumer spending in the world and Latin American countries. (Capture)

On the other hand, the most common transactions are those corresponding to obtaining 330 coins in exchange for $4.99, which corresponds to 8.4% of the revenue generated by the application.

In this way, ICT Tac is crowned in all registered markets in Latin America (Mexico, Argentina, Colombia, Chile and Peru) to the first place of preference in terms of user spending, surpassing even the advanced platforms of streaming as Ticwhich ranks third in the world and second Mexico, Argentina there Chile.

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Even Facebook appears to be among the platforms on which consumers spend, probably because of its platform of video game and live broadcasts, in addition to Discordwho offers benefits for public channels with the donation of money in the platform.

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