After Elon Musk’s arrival, Twitter lost more than half of its advertisers. (REUTERS/Dado Ruvic)

Since taking over as CEO of Twitter, Elon Musk He shared through this social network different proposals on how he considers the platform. One of them and which has aroused the interest of users is the sharing of part of the profits generated by subscriptions to Blue Twitter with content creators for reasons of advertisement that would appear in your chats.

“From now on, Twitter will share the profits advertisement with the creators,” Musk said in his Feb. 3 post this year. However, since the first announcement, there has been no pay nor have the conditions that must be met in order to benefit from it been detailed. money.

The only detail that was given on this way of generating income by “creating content” In Twitter was that people had to subscribe to the payment verification service of Twitter Blue. No details were given on the existence of registerwhat is considered a “content creator” in the social red or what percentage would be distributed among the thousands or millions of users who meet this prerequisite.

You may be interested: Tesla, Twitter and humans would be the key to Elon Musk’s new AI

Twitter CEO Elon Musk has promised to distribute Twitter profits among users who subscribe to Twitter Blue.  (Capture)
Twitter CEO Elon Musk has promised to distribute Twitter profits among users who subscribe to Twitter Blue. (Capture)

Although this benefit is one of the most anticipated of the platform that it would mean for users of Blue Twitterwhich would have additional income, it is not the only one which so far has not materialized despite being announced by the Musk. The CEO also indicated that Twitter Blue followers would have the right to vote for new policies within the social network, but this did not happen and members were not consulted. the subscribers for these changes.

For its part, Twitter continues to try to increase the amount of money generated by advertising in the platform and it was even decided that pharmaceutical companies in the United States could advertise products related to the use of medical cannabis only in states where its use is authorized, i.e. when there is an official medical prescription signed by a medical specialist. This type of announcement can only be authorized by the establishments competent.

In general, the benefits that have been established for users who come to subscribe to Blue Twitter they stick to having an extended limit on the number of characters that can be included in a Tweeter (currently it is 4,000 per post), plus the ability to post longer videos on the platform (60 minutes instead of a limit of 10).

You may be interested: Twitter has this option to avoid misinformation, users can be collaborators

Twitter has gone from messages with a maximum of 140 characters to 280 today.  Elon Musk wants to increase the number to 4,000. (Twitter/@BasicAppleGuy)
Twitter has gone from messages with a maximum of 140 characters to 280 today. Elon Musk wants to increase the number to 4,000. (Twitter/@BasicAppleGuy)

Another of the supposed features that the accounts have subscribed to Blue Twitter was the one corresponding to the reduction in the amount of advertising that subscribers would see within the social network, however, no details were established on the feature. We know that at least in January, less than half of 1,000 advertisers The big ones within Twitter have decided to invest money in advertising their products within the platform.

Even global brands like Coca Cola, Jeep and others have completely withdrawn their advertising guidelines on Twitter since October last year, when Musk took control of the company and promised that he would look for ways to make Twitter a profitable business and increase its Benefits.

You may be interested: Twitter is also permanently deleting accounts for this reason.

According to journalist Zoe Schiffer, Twitter not only reduced its profits by advertisementbut reduced to 40% annual, which is why it entered a considerable deficit which could affect the company in the long term.

Categorized in: