By Jeffrey Dustin
PALO ALTO, U.S., March 14 (Reuters) – Alphabet Inc.’s Google on Tuesday unveiled a barrage of artificial intelligence (AI) tools for its messaging, collaboration and cloud software, targeting Microsoft Corp. should be a similar ad from its rival.
In a repeat of last month’s chatbot launches by the tech giants, Alphabet showed off a “magic wand” for its popular Google Docs software that can compose a marketing blog, training plan or other text and then review its tone at the discretion of users.
A company official showed reporters how the tool works.
Microsoft, for its part, has planned an event on Thursday on how to “reinvent productivity with AI”, in which it is expected to show how its Word word processor will compete.
Alphabet said its AI will also be able to summarize message threads in Gmail, create slideshows, personalize customer contact and take meeting notes as part of its upgrade to Google Workspace, a suite of products with billions of users in free and paid accounts.
The advances reflect how ChatGPT spurred a race in Silicon Valley to equip products with so-called generative AI, which learns from existing data how to create new content.
Microsoft, Alphabet and their competitors are investing billions of dollars building and deploying this technology, hoping that the business they gain from speeding up office workers’ typing and creation tasks will more than offset the costs of those efforts. .
“In the next phase, humans will be assisted by an artificial intelligence collaborator working in real time,” Thomas Kurian, CEO of Google Cloud, said at a press conference.
Alphabet is giving trial users continued access to new Workspace features throughout the year, before a wider rollout, similar to Microsoft’s gradual rollout of its chatbot programs.
Kurian declined to say how much the Workspace upgrade might cost businesses or consumers.
LANGUAGE MODELS
Google also unveiled a number of generative AI tools for its cloud computing customers, including early access to PaLM, one of its “greatest language models” that creates text from human type.
Google said customers can tune its AI model with their own data, keeping the insights and benefits exclusive.
In another enterprise software example, Google showed how a fictional furniture company could create better customer service chatbots that could generate images as well as text, such as showing what a corgi dog would look like on a modern chair.
The chatbot could be integrated with a payment system so that the buyer can buy the chair, according to the promotional video.
Google wants its AI to “transform” the work of marketers, lawyers, scientists and educators, according to the video.
The Mountain View, Calif.-based company announced a partnership with AI research lab Midjourney, in which Google will provide cloud infrastructure, including its custom “TPU” chips.
So far, Microsoft’s rollout of generative AI has outpaced that of Alphabet, which fears it will damage its reputation as a trusted source of information.
This type of software is always prone to inaccurate responses called “hallucinations”.
A factual error that the Bard chatbot of Alphabet came in a demonstration of my pasado contributed to a caída of 100,000 million dollars in its value of mercado, aunque Microsoft también fue objecto de escrutinio cuando su chatbot de búsqueda Bing expresó amor o amenazas a usuarios test.
Kurian said Google remains “deeply committed to responsible AI,” providing controls to customers and reviewing the appropriate use of its products. Microsoft has also added safeguards to its search software. (Reporting by Jeffrey Dastin in Palo Alto, California Editing in Spanish by Javier López de Lérida)