In Mexicocurrently, the supermarkets They face a market dominated by very large companies like Walmart or Soriana. To enter the country, some brands have opted in the past for create strategic alliances with companies already presentand although sometimes it works, there are also occasions when it failswhich forces the stores to leave the country.
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Some supermarket chains disappeared in Mexico for several reasons. Changing your name after undergoing a transaction is one of the main ones, but it is also There have been cases where stores decided to leave the country because they couldn’t find solid finances.
Although these stores continue to operate, they have changed their name to Walmart express. However, after this modification, it left behind the identity of a decades-old brand. Superama was founded in 1965 as an alternative to differentiate stores Aurrerá aimed at an audience with greater purchasing power.
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In 1965, the first branch of the chain was inaugurated, located in Central axis. His strategy, as he points out, was to transform stores that already existed into areas with good purchasing power, while opening new units.
Superama belonged to Grupo Cifra, of the family Arangountil its total sale in 1997. In 2020, Walmart de México has decided to phase out the well-known brand and, with an investment of one thousand 300 million pesos, converted all 93 stores under its new name.
supermarket chain mexican trade, it went through a sales process before the name disappeared. The brand was founded in 1962 by the family Gonzalez Nova, which had already consolidated 20 branches in the following 10 years. It went through several associations, such as the acquisition of Sumesa, and the link with Costco to launch its stores in Mexico.
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Mexican advertising announced the sale of 143 of its units. Data from its official website, Soriana acquired the company and the right to continue using the name, however, the new brand owner wanted to transfer all supermarkets to its own domain. Thus, the stores acquired changed their name to Soriana stores, and the name of Commercial Mexicana has disappeared.
Following the transaction, the stores that the family retained Gonzalez Nava began operating under the name Eat it, which indicated the nickname they had in Mexican culture. This chain had 78 stores in the Republic in 2022 and currently operates with formats such as City Market and Fresko, after the denomination of Comercial Mexicana disappeared.
the disappearance of Carrefour is not as recent as the companies mentioned. The company arrived in Mexico in 1994, thanks to an alliance with Giant. The 29 stores it owned in the country were sold to Chedraui in 2005the brand therefore withdrew from Mexico and decided to focus on other markets.
The original company FrenchHe said it was a strategy to sell his assets in various parts of the world as part of a restructuring process. The brand’s stores were located mainly in the Mexico City metropolitan area, although it also had a presence in Quintana Roo, Jalisco, Guanajuato and Querétaro.
supermarket chain Gigante was very representative of the capital of Mexico. And it is that over the years it has come to add 206 branches in several states. In 2007, the Gigante Group announced that it would sell its stores to Organization Soriana. This in an operation valued at thousand 350 million dollars, and which has been approved by the Cofece.
The Gigante supermarket brand has disappeared in Mexico, but the former owner company continues to operate. After the sale, Grupo Gigante turned to other activities, such as property development and the catering division. Currently, it operates brands such as Toks, Panda Express, Beer Factory and Shake Shak.