Elon Musk told to change Twitter algorithm to improve exposure of his own tweets

The owner of Twitterthe billionaire Elon Muskordered on Sunday adjust the algorithm of the social network so that your tweets get more visibility among platform users, according to local media on Wednesday.

The Platformer media, which cites people familiar with the case and the documents, explains that during the Super Bowl game Sunday, A tweet from US President Joe Biden about his support for the Philadelphia Eagles team had more repercussions than a similar tweet from Musk, prompting an “urgent” demand to address it.

Musk’s tweet, which he later deleted, garnered 9.1 million impressions or views (with 128 million followers), while Biden’s garnered 29 million impressions (with 37 million followers). ‘subscribers).

The middle indicates that that same Sunday, Musk flew to San Francisco and personally spoke to about 80 engineers who worked through the night to reconfigure the algorithm.so that “artificially reinforces” for a thousand exposing the entrepreneur’s tweets so that they appear prioritized over others in the “feed” where the posts are seen.

A cousin of the tycoon who is a Twitter employee, James Musk, allegedly sent an internal company message at dawn Sunday, asking anyone who could write code to “fix this problem,” the report added.

Musk himself appeared to confirm that order on Tuesday, with a message that read “Please stay tuned as we make adjustments to…the algorithm” and a meme in which he referenced that he “forces “the social network to consume” Elon’s tweets.

And in the same social network they have appeared in recent days many users who have complained about the omnipresence of Elon Musk in their own accounts, even if they are not followers of the tycoonasking for advice on deleting the latter’s tweets.

Since buying Twitter late last year for $44 billion, Musk has laid off much of the staff and reportedly fired a senior engineer last week who told him the impact of his tweets had organically diminished to lose interest in him.

The businessman has come under fire for some of his decisions as boss, including reinstating previously suspended accounts like former President Donald Trump’s or changing the verification process.

(With information from EFE)

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