The organizing companies of Electro Fans announced the extension of the discounts and promotions event for four additional days. As indicated, in view of the good commercial results achieved, offers will continue to be available on all channels until March 19 Understood.
In this sense, the household appliance and technology chains have assured that there is a 80% increase in visits to online sites, compared to the previous edition, which took place on the eve of the World Cup. In turn, they reported receiving double the number of visits to their physical premises, as customers were drawn to the offers and the various financing options.
“Our expectations have been greatly exceeded in this third edition of Electro Fans. Sales were high in all cases. The favorite products on this occasion were air conditioners and fans: the weather was good and consumers saw the opportunity to buy with unique advantages. The same thing happened with the white line,” noted the organizers of Electro Fans.
“We are very pleased to be able to extend the event and continue to make it easier to purchase for those looking to renew their devices. We want everyone to have access to the best discounts and promotions, as well as to have a great shopping experience,” they added.
Seven channels are taking part in this edition of Electro Fans. It is Cetrogar, Frávega, Musimundo, Coppel, Megatone, Naldo and Pardo. Both in their physical stores and on their respective websites, you can find selected products with discounts of up to 40% and financing of up to 12 interest-free installments.
Regarding participating items, you can find offers on cell phones, televisions, washing machines, refrigerators, laptops, tablets and even bicycles.
According to a report prepared by the National Institute of Statistics and Censuses (Indec), sales by appliance and houseware companies reached $202,550.2 million in the last three months of 2022. , which translated into a nominal interannual rate of change of 101.2%, a value higher than the inflation accumulated during this period (94.8%).
In this scenario, the marketing of products in the appliance category stood out in the 24 parts of the Greater Buenos Aireswhere companies earned total billings of $51,103.6 million, representing a nominal improvement of 105.8% over 2021.
Also had a leading role Autonomous City of Buenos Aires (CABA). Stores located in this jurisdiction achieved total sales of $45,954 million in the last quarter of 2022. In this case, the nominal change was 90.9% compared to the period October-December 2021, there therefore had a slight loss compared to the advance of inflation.
On the other hand, the statistical information details that between September and December of last year, the products with the highest turnover at the national level were the articles of the “television, video and photography” segment, with 43 $914.5 million and a percentage change of 202.7%. “Air conditioning and air conditioning equipment” also stands out with $41,515.1 million and a variation of 154.6%; “small household appliances”, with 7,818.9 million dollars and an interannual increase of 91.3%; and “personal care”, with $4,571.3 million and an increase of 87.2%.
Virtually the same items recorded the highest volume of sales: small household appliances, with 714,942 units; mobile phones, with 502,311 devices; televisions, led tv, smart tv, LCD and plasma, 486,927 units; ventilators, 462,774 units; air conditioning equipment, 338,648 units; refrigerators with and without freezer, with 158,893 units; and audio equipment, with 149,079 units.
Continue reading: