Boca Juniors will have a sponsor on their jersey again after 8 months: the details of the agreement

Boca Juniors has just announced a sponsorship deal with the company Direc TV which was initialed until December 2025. Like River Plate, those of La Ribera will wear their new sponsor on the back of the shirt, specifically in the area below the number. More than eight months have passed since the first team last played a game with advertising on their shirts.

“We are celebrating this agreement with Direc TV which consolidates the avant-garde position of the club in all areas. And we welcome our new sponsor with the achievement of the Argentine Super Cup, star number 74. We hope to celebrate more titles together,” said the president xeneize Jorge Amor Amealone of the main protagonists who has worked in recent weeks to close the deal.

Although the figures were not made public, GlobeLiveMedia was able to discover that Boca would pocket some $2.5 million per season thanks to this advertising alliance. The Latin American company for the production and distribution of audiovisual content will be the main sponsor and will accompany the blue and gold badge both in national competitions (it will debut this Monday by the Professional League before defense and justice in La Bombonera) and international competitions (from April , the Liberators).

On the other hand, exclusive benefits have been announced for members of all categories belonging to Boca. In addition, it was reported that the company and the club “will develop joint social responsibility and sustainability actions during the term of the contract, with the aim of improving the quality of life of the most vulnerable communities where the company produces and distributes content.”

The last time Boca wore advertising on his jersey was in the rematch of the round of 16 of the last edition of the Libertadores against Corinthians in Sao Paulo. After that match, he showed his “clean” clothes for the first time against Banfield in the local tournament and against the Brazilians in the rematch of that fateful series which resulted in elimination in a penalty shootout at La Bombonera.

It will not be the only novelty in the clothes of the Ribera team, since in a few days a new contractual agreement could be announced for Boca to display another advertisement in the front area, on the yellow band (the gambling company, encoder, which also has River, pica en punta). Moreover, they do not rule out that a third could be added to the sleeves or shoulders and finish defining the look of the 2023 campaign.

Why did leaders take so long to reach a deal? Reports circulating in the halls of Brandsen 805 indicate that with the club institutionally and financially in good standing, the small table led by Ameal were unwilling to rush to accept offers mid last year for a better share now. In this way, Boca will now pocket several million dollars that will allow it to continue investing in infrastructure and trample the next market.

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