Sony is more committed than ever to sustainability, and takes it from the development process for its Bravia TVs to the viewing experience.
For several years, some Bravia televisions have used the SORPLAS, a 99% recycled plastic material that has reduced the amount of virgin plastic used by up to 60%, for the back cover, which is none other than the bulk of a TV.
Developed by the Sony teams, it also allows a careful selection of the raw material, an adjustment of the composition during manufacture and an exclusive additive formula to obtain a black lacquered finish of the most beautiful effect. One of the advantages of SORPLAS is that it degrades very little even after being recycled several times.
The parts recycled in SORPLAS offer the possibility of reducing the quantity of waste and contribute to a development towards a society which recycles its waste.
“The environmental impact of televisions increases with the size of the televisions and the number of units sold. In order to design larger TVs while reducing our impact on the environment, we have been developing materials with group companies since 2018 and we use SORPLAS for internal and external parts that require a lot of plastic,” declares Shusuke Tomonaga from Sony Home Entertainment & Sound Product.
“Using SORPLAS for external parts requires a lot of expertise, but after many prototypes and improvements we have created a plastic that can be used for the back cover, the largest surface of the TV. This material will be used for some 2021 Bravia XR models and will cut the amount of virgin plastic in half. In addition to SORPLAS, Bravia will also offer other recycled materials at all of their production sites and continue efforts to reduce the environmental impact worldwide.”
More sustainable packaging for Bravia TVs
After many simulations and decades of logistics experience, the packaging design, which covers the top and bottom, as well as the sides, has been optimized to protect a TV with less material and reduced cost. 35% of the amount of plastic.
By redesigning the packaging that protects the product during transport, Sony is reducing the size of the package by 15% and its weight by 10%. This multiplies by 1.3 the number of units on each pallet. CO2 emissions per unit during transport are then reduced by 15%.
Finally, the product information printed on the packaging is simplified and shortened to reduce ink use by 90% in order to reduce the environmental impact without altering the design of the packaging.
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life’s biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.