Clubhouse’s competitors continue to grow. LinkedIn has also confirmed that creators are testing their social audio experience within the app as a way to connect with the community on the network.
Unlike Clubhouse rivals currently being developed by Facebook and Twitter, LinkedIn’s audio networking capabilities combine it with a professional identity, not just a user’s social profile.
I think it can be differentiated. The company has already built a platform to support the creator community and is now available with tools such as Stories, LinkedIn live video, and newsletters.
And on March 30th, LinkedIn officially launched this series of moves as a new “creator” mode. This mode allows creators to follow updates on their profile, such as Stories and LinkedIn live videos.
With this focus on creators, LinkedIn is currently developing voice-based networking capabilities at various levels on Facebook, Twitter, Telegram, and more. Compared to companies such as Discord, it will be competitive in terms of expanding its own Clubhouse functions.
Clubhouse rival Twitter Spaces, which Twitter is developing, is already in beta testing, but it doesn’t yet have the complete tools for creators. In fact, it wasn’t until February 2020 that Twitter announced plans for a larger subscription platform for creators, for example through a new “super follow” feature.
And it wasn’t until 2021 that the acquisition finally entered the newsletter space. Facebook, on the other hand, has provided a number of features for creators, but recently it’s also focusing on tools like newsletters.
LinkedIn has decided to develop voice-based networking capabilities after members and creators have called for more ways to communicate on the platform.
LinkedIn spokeswoman Suzi Owens said when he acknowledged the development of audio capabilities, “The nearly 50% increase in conversations on LinkedIn is for stories, video sharing, postings on the platform, and more. It is reflected in.”
“We’re doing some initial testing to create a unique voice experience that’s tied to professional identity. We’re also introducing audio to other parts of LinkedIn, such as events and groups, with members in the community. We are considering making it possible to increase the number of ways to connect with.”
In response to growing interest from creators, the company was among the first to develop a stage for arranging speakers in a room and a function for arranging listeners underneath. Also, of the reverse engineer Alessandro Paluzzi, a screenshot of the interface that (Alessandro Porzzi) discovered within LinkedIn’s Android app also includes tools for joining and leaving the room, responding to comments, and requesting remarks.
Porzzi puts an image of his profile icon in the user interface. But this isn’t due to LinkedIn. Instead, LinkedIn has shown us a unique mockup that demonstrates the conceptual UX of the room experience. This mockup gives a more concrete example of what this feature will look like when it is launched.
LinkedIn tells us that the voice experience is tied to the user’s professional identity so that users can rest assured that they can talk, comment, and otherwise engage with the content.
You can also leverage the moderation tools already available for other features such as LinkedIn Live to address concerns about inappropriate or harmful discussions that are already starting to plague Clubhouse.
“Our priority is to build a credible community where participants feel safe and productive,” Owens said. “Our members are gathering at LinkedIn for respectful and constructive conversations with real-world people. We are focused on ensuring a safe environment for that,” she said. Say.
In addition, LinkedIn says voice networking is a natural extension of other areas such as groups and events. These networking fields continue to grow, especially in pandemics.
In 2020, about 21 million people attended LinkedIn events, and the total number of LinkedIn sessions increased by 30% year-on-year. 740 million LinkedIn members worldwide will also make 4.8 billion connections, form communities, talk and share knowledge in 2020.
Like many companies that have been booming with pandemics, LinkedIn believes that pandemics have only accelerated the natural flow to online networking, remote work, and virtual events. In the first place, these were done before the lockdown.
For example, LinkedIn says that before the pandemic, 8% of members were teleworking, but by the end of 2020, that’s more than 60%. LinkedIn believes this change will take hold, as more than half of the world’s workforce is expected to work from home for at least some time after the pandemic has settled.
As a result, there is room for new forms of online networking, such as voice experiences, to grow.
LinkedIn hasn’t decided exactly when the voice network feature will start, but has announced that it will soon be in beta testing.