Email services, social networking, online banking, online stores and streaming – anyone who uses any of these services may not know it, but they are already in the dynamics of cloud computing services. The “cloud” refers to the set of cloud computing solutions, where computing, storage and network resources are offered, on demand, by organizations in this Internet services industry. Cloud storage has become very popular among users and companies, as it allows data to be stored remotely and accessed from anywhere, as long as there is an Internet connection.

Following the logic of remote access, content consumption (especially generated by the entertainment industry) has been a great beneficiary in recent times. Through streaming, it has become possible to consume and send audio and video content over the Internet in real time and with greater efficiency. Previously, content often had to be fully downloaded before being played, with streaming they are shared in small folders and played as they arrive. This is how a user is consuming movies, series, music, TV shows, etc., on content streaming services such as Netflix, Amazon Prime Video, Disney+ and many other services of the same nature.

But where does the cloud come into this story? In general, streaming services rely on cloud computing resources to efficiently host and deliver content to end users. Cloud computing allows companies to scale their resources according to user demand, ensuring that content streaming is complete and of high quality. However, the association between cloud and streaming, as well as their advantages, are more profound.

How does cloud computing relate to streaming?

The relationship between cloud computing and streaming is quite close, as cloud technology is critical to enable the transmission of quality content to listeners, viewers and affinity. This is because streaming audio and video content requires a lot of bandwidth, and computing resources enter into this equation to enable uninterrupted consumption.

Generally speaking, streaming providers and their IT teams opt for cloud services to host their streaming applications and multimedia content, as this makes it possible to scale and better manage their resources, in addition to the numerous other benefits.

Advantages of cloud computing in streaming

Scalability: the cloud allows streaming providers to expand their computing and storage resources according to user demand and location, without having to invest in costly and complex physical infrastructure to do so.

Flexibility: users can access streaming content from any Internet-connected device, without having to download it in advance or worry about storage space on their devices.

Cost savings: Streaming companies can save costs on server infrastructure, IT equipment and software upgrades by using cloud services managed by cloud service providers.

Availability and reliability: Cloud services generally have high availability and reliability, ensuring that users can access streaming content at any time without interruption or failure.

Security: Cloud services offer advanced security features to protect streaming content against cyber threats, such as DDoS attacks, data theft and privacy violations.

In addition to the advantages mentioned above, cloud computing is helping streaming providers to increasingly grow their catalogs, as the cloud makes it possible to store large amounts of multimedia content, such as movies, TV shows and music, cheaply and securely. These are files that are stored on cloud servers and streamed to users on demand.

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