Apple goes all-in on its new iPhone SE. Tim Cook had been very clear: the smartphone was designed to attract that large number of former Android users who have long been in love with the Apple ecosystem, but who for one reason or another (especially for a price talk) until now had postponed the big step.
In short, Apple wants to use the iPhone SE 2O22 to steal market share from competing brands. According to a DigiTimes report, the US company expects to sell 30 million units by the end of 2022.
We know that Apple expects to produce 5 million units during this fiscal quarter, while production is expected to rise to 11 million units during the next quarter. Similar numbers also in the following quarter, and then slow down during the winter period, when priority will be given to the new iPhone 14 line.
According to DigiTimes, the new iPhone SE is also expected to increase the number of smartphones with 5G connectivity shipped within markets other than China. 280 million 5G devices were sold outside China in 2021, but deliveries are expected to exceed 450 million units by 2022.
About 63.5% of smartphones sold will have 5G connectivity, while in China the market share of 5G smartphones is already close to 80%.
Rachel Maga is a technology journalist currently working at Globe Live Media agency. She has been in the Technology Journalism field for over 5 years now. Her life’s biggest milestone is the inside tour of Tesla Industries, which was gifted to her by the legend Elon Musk himself.